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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Marketing"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Social network services"
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Online-Marketing
Virales Marketing
Social Web
141
Social web
141
Internet marketing
104
Consumer behaviour
92
Konsumentenverhalten
92
social media
53
Brand management
48
Markenführung
48
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
20
Werbung
20
Facebook
16
Online retailing
16
Online-Handel
16
Marketing management
14
Marketingmanagement
14
Social network
14
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14
electronic word-of-mouth
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social media marketing
11
Brand
10
Markenartikel
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consumer behaviour
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E-commerce
9
Electronic Commerce
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Instagram
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advertising
9
Twitter
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influencer marketing
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Internet
7
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116
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116
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116
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Rita, Paulo
3
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bao, Tong
2
Boutsouki, Christina
2
Duh, Helen Inseng
2
Ha, Louisa
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Abhijith, U.
1
Abuljadail, Mohammad
1
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1
Afolabi, Ibukun Tolulope
1
Aghniadi
1
Agrebi, Meriem
1
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Al-Mudahka, Lolwah
1
Alan, Alev Kocak
1
Alarcón-del-Amo, María-del-Carmen
1
Alboqami, Hassan
1
Alvandi, Mohsen
1
Ancillai, Chiara
1
Annamalai, Balamurugan
1
Armelini, Guillermo
1
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1
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1
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1
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1
Baeshen, Yasser
1
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1
Balasubramanian, Senthil Arasu
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
232
Journal of retailing and consumer services
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
Journal of marketing communications
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Technological forecasting & social change : an international journal
67
International journal of advertising : the review of marketing communications
66
Tourism management : research, policies, practice
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Information systems research : ISR
57
Journal of promotion management : innovations in planning and applied research
57
International journal of hospitality management
51
Journal of management information systems : JMIS
50
Business horizons
48
The journal of product & brand management
48
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Cogent business & management
42
Journal of marketing
37
Electronic commerce research
36
International journal of technology marketing : IJTMkt
35
Journal of marketing management : MM
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The journal of brand management : an international journal
35
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
34
Psychology & marketing
34
Journal of strategic marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of electronic commerce research : JECR
32
Journal of hospitality marketing & management
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of contemporary hospitality management
30
Journal of advertising research
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Journal of travel and tourism marketing
29
International journal of e-business research : an official publication of the Information Resources Management Association
27
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ECONIS (ZBW)
116
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1
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
2
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
5
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
6
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
8
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
9
Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
10
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
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