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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Marketing"
~subject:"Werbung"
~subject:"celebrity endorsements"
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Online-Marketing
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celebrity endorsements
Celebrity endorsement
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Al-Mudahka, Lolwah
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Ben Yahia, Imene
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Fantapié Altobelli, Claudia
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Ha, Louisa
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Li, Jo Yun
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Schlüschen, Andrea
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International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
8
International journal of advertising : the review of marketing communications
7
Journal of business research : JBR
6
Journal of global marketing
5
Journal of marketing communications
5
Journal of advertising research
4
Global business review
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing and consumer services
3
Psychology & marketing
3
Vision : the journal of business perspective
3
Cogent business & management
2
International journal of hospitality management
2
International journal of market research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
South Asian journal of management : SAJM
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Wert und Werte der Marketing-Kommunikation
2
AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Corporate reputation review
1
Decision
1
Essentials
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
1
Fontys Venlo - publication of applied sciences
1
Frontiers of business research in China : selected publications from Chinese universities
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
2
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
3
Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz
;
Schlüschen, Andrea
;
Fantapié Altobelli, …
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
Saved in:
4
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
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