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~isPartOf:"International journal of leisure and tourism marketing : IJLTM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Australien"
~subject:"Customer satisfaction"
~subject:"Hotel industry"
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Search: subject_exact:"Empfehlungsmarketing"
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Australien
Customer satisfaction
Hotel industry
Viral marketing
327
Virales Marketing
327
Consumer behaviour
234
Konsumentenverhalten
234
Social Web
144
Social web
144
Internet marketing
124
Online-Marketing
124
Online retailing
78
Online-Handel
78
Beziehungsmarketing
75
Relationship marketing
75
Kundenzufriedenheit
67
Dienstleistungsqualität
47
Service quality
47
Brand image
36
Brand management
36
Markenführung
36
Markenimage
36
Word-of-mouth
35
E-commerce
29
Electronic Commerce
29
Social media
28
eWOM
27
Online reviews
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Customer integration
22
Emotion
22
Kundenintegration
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21
Complaint management
21
Confidence
20
Personalisierung
20
Personalization
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Vertrauen
20
Brand
19
Word of mouth
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Markenartikel
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Balaji, M. S.
2
Hutzinger, Clemens
2
Lassar, Walfried M.
2
Roy, Sanjit
2
Salo, Jari
2
Weitzl, Wolfgang
2
Akbari, Mohsen
1
Al-Refaie, Abbas
1
Alatalo, Sari
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Antwi, Collins Opoku
1
Appiah, Dominic
1
Arruda, Carolina
1
Audrain-Pontevia, Anne-Françoise
1
Bagherzadeh, Ramin
1
Bai, Yanzhuang
1
Barta, Sergio
1
Baumann, Chris
1
Beheshti, Hooshang M.
1
Benkenstein, Martin
1
Bergey, Paul K.
1
Biraglia, Alessandro
1
Bizarrias, Flávio Santino
1
Botelho, Miguel
1
Butori, Raphaëlle
1
Carpenter, Jason M.
1
Casidy, Riza
1
Castaño, Raquel
1
Cavallero, Luisa
1
Cervera-Taulet, Amparo
1
Chaijani, Milad Hooshmand
1
Chen, Ke
1
Chen, Ruolan
1
Chen, Tom
1
Cho, Youngju
1
Craciun, Georgiana
1
Cruz, Mariana
1
Cucato, Jussara Da Silva Teixeira
1
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Academy of Marketing
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International journal of leisure and tourism marketing : IJLTM
Journal of business research : JBR
Journal of marketing management : MM
Journal of retailing and consumer services
International journal of hospitality management
58
Tourism management : research, policies, practice
31
Journal of hospitality marketing & management
28
International journal of contemporary hospitality management
24
Journal of travel and tourism marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Psychology & marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Cogent business & management
11
The journal of services marketing
11
Service business
9
Tourism management perspectives : TMP
9
Asia Pacific journal of marketing and logistics
7
The TQM journal : the international review of organizational improvement
7
Journal of electronic commerce research : JECR
6
Journal of service management
6
Services marketing quarterly
6
The service industries journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of strategic marketing
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
International journal of retail and distribution management
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of hospitality and tourism insights
4
Journal of marketing communications
4
Journal of service research : JSR
4
Journal of vacation marketing
4
Managing service quality : MSQ ; an international journal
4
The Cornell hospitality quarterly
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
3
Health marketing quarterly
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
71
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
4
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
5
Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Gonnon, Martin
;
Taheri, Babak
;
Disegna, Marta
;
Prayag, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380316
Saved in:
6
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
7
Service failures in times of crisis : an analysis of eWOM emotionality
Gerrath, Maximilian H. E. E.
;
Mafael, Alexander
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468762
Saved in:
8
Cross-industrial study on satisfaction-commitment-PWOM linkage : the role of competition, consumption visibility, and service relationship
Sakiyama, Ryo
;
Dahana, Wirawan Dony
;
Baumann, Chris
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014299258
Saved in:
9
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
10
Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction : A SOR approach
Errajaa, Karim
;
Hombourger-Barès, Sabrina
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366404
Saved in:
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