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~isPartOf:"International journal of logistics : research and applications"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Brand image"
~subject:"packaging"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
packaging
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Borgelink, Bianca G. D.
1
Deng, Xiaoyan
1
Fransen, Marieke L.
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Han, Yegyu
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1
Ishii, Hiroaki
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Kachersky, Luke
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International journal of logistics : research and applications
Journal of retailing
Marketing letters : a journal of research in marketing
International journal of consumer studies
3
International journal of islamic marketing and branding
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Psychology & marketing
2
The journal of product & brand management
2
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Asia Pacific journal of marketing and logistics
1
Australasian accounting business and finance journal : AABF
1
Business and Economic Research : BER
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European research studies
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International journal of business excellence : IJBEX
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of production research
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International journal of services and operations management
1
International journal of strategic business alliances
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of euromarketing
1
Journal of food products marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of international marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Logistics
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Logistics research
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Nepalese journal of finance : a publication of Uniglobe College
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Olsztyn economic journal
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Production and operations management : an international journal of the Production and Operations Management Society
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Review of managerial science : RMS
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
2
A packaging visual-gustatory correspondence effect : using visual packaging design to influence flavor perception and healthy eating decisions
Togawa, Taku
;
Park, Jaewoo
;
Ishii, Hiroaki
;
Deng, Xiaoyan
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 204-218
Persistent link: https://www.econbiz.de/10012154092
Saved in:
3
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
4
Packaging logistics in supply chain practice - current state, trade-offs and improvement potential
Pålsson, Henrik
;
Hellström, Daniel
- In:
International journal of logistics : research and …
19
(
2016
)
5
,
pp. 351-368
Persistent link: https://www.econbiz.de/10011607508
Saved in:
5
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
6
Reduce content or raise price? : the impact of persuasion knowledge and unit price increase tactics on retailer and product brand attitudes
Kachersky, Luke
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 479-488
Persistent link: https://www.econbiz.de/10009423194
Saved in:
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