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~isPartOf:"International journal of management practice : IJMP"
~isPartOf:"Journal of advertising research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Advertising industry"
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Advertising industry
24
Werbewirtschaft
24
Creativity
9
Kreativität
9
USA
8
United States
8
Advertising effects
5
Advertising planning
5
Werbeplanung
5
Werbewirkung
5
Advertising
4
Werbung
4
Consumer behaviour
3
Führungskräfte
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Konsumentenverhalten
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Creative industries
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Advertising creativity
1
Advertising media
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Betriebsklima
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Brand
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Brand management
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Aufsatz in Zeitschrift
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Kilgour, Mark
3
Koslow, Scott
3
West, Douglas C.
3
Campbell, Colin L.
2
Abhishek
1
Adil, Muhammad Shahnawaz
1
Ahmed, Pervaiz K.
1
Al-Shuaili, Ahmed Hamed
1
Bakir, Aysen
1
Bates, Kenneth
1
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1
Berg, Hanna
1
Berthon, Pierre R.
1
Bilby, Julie
1
Bonhomme, Jennifer
1
Brennan, Linda
1
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1
Campbell, Colin
1
Christodoulides, George
1
Craig, C. S.
1
Deighton, John
1
Dickinson-Delaporte, Sonia
1
Ding, Tee Ding
1
Drollinger, Tanya
1
Erdogan, B. Zafer
1
Farris, Paul W.
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Heo, Jun
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Liljedal, Karina T.
1
Lynch, Jacqueline
1
Mallia, Karen L.
1
Muhammad Asif Qureshi
1
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1
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International journal of management practice : IJMP
Journal of advertising research
Journal of historical research in marketing
17
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
European journal of marketing : EJM
8
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Applied economics
3
Enterprise & society : the international journal of business history
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The marketing review
3
Ekonomiska Samfundets tidskrift
2
Europäische Hochschulschriften / 5
2
Gender in management : an international journal
2
Human relations
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economics & management strategy : JEMS
2
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ECONIS (ZBW)
24
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24
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1
The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most
Campbell, Colin L.
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. iv-vi
Persistent link: https://www.econbiz.de/10014507655
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
4
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
5
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
6
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
7
How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
8
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
Saved in:
9
Impact of leader creativity expectations on employee creativity : assessing the mediating and moderating role of creative self-efficacy
Adil, Muhammad Shahnawaz
;
Khan, Muhammad Nadeem
;
Khan, Imran
- In:
International journal of management practice : IJMP
11
(
2018
)
2
,
pp. 171-189
Persistent link: https://www.econbiz.de/10011860747
Saved in:
10
Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance
Lynch, Jacqueline
;
West, Douglas C.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
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