//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of management reviews : IJMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Empirical method"
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marktforschung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Empirical method
Messung
Market research
34
Marktforschung
34
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
7
Theory
7
USA
6
United States
6
Empirische Methode
4
Marketing management
4
Marketingmanagement
4
Beziehungsmarketing
3
Marketing theory
3
Marketingtheorie
3
Relationship marketing
3
market research
3
Bibliometrics
2
Bibliometrie
2
Branchenentwicklung
2
Brand
2
Brand management
2
Conjoint analysis
2
Conjoint-Analyse
2
Data Mining
2
Data mining
2
Experiment
2
Feldforschung
2
Field research
2
Markenartikel
2
Markenführung
2
Measurement
2
New product development
2
Product design
2
Produktentwicklung
2
Produktgestaltung
2
Sector development
2
Text
2
conjoint analysis
2
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
Author
All
Azar, Pablo
1
Blois, Keith J.
1
Bradlow, Eric T.
1
Dubé, Jean-Pierre
1
Fuller, Matthew
1
Füller, Johann
1
Gordon, Brett R.
1
Hopkinson, Gillian C.
1
Jong, Martijn G. de
1
Mela, Carl F.
1
Reiss, Peter C.
1
Shankar, Venkatesh
1
Staelin, Richard
1
Stieger, Daniel
1
Thomadsen, Raphael
1
Toubia, Olivier
1
more ...
less ...
Published in...
All
International journal of management reviews : IJMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
6
Journal of marketing research : JMR
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of targeting, measurement and analysis for marketing
4
Australasian marketing journal
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Measurement and research methods in international marketing
3
Advances in international marketing
2
Der Markt : international journal of marketing
2
Die Betriebswirtschaft : DBW
2
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 1
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Marketing : ZFP ; journal of research and management
2
Argumenta oeconomica
1
Asia Pacific journal of marketing and logistics
1
Central European business review : CEBR
1
Cogent business & management
1
Conjoint measurement : methods and applications
1
Conjoint measurement : methods and applications ; with 91 tables
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Emerald insight
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
Financial stability notes
1
Foundations and trends in marketing : FTMKT
1
Fundamentals of marketing research ; Vol. 2
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of logistics : research and applications
1
International journal of management and decision making : IJMDM
1
International journal of market research
1
International marketing review
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Power-base research in marketing channels : a narrative review
Hopkinson, Gillian C.
;
Blois, Keith J.
- In:
International journal of management reviews : IJMR
16
(
2014
)
2
,
pp. 131-149
Persistent link: https://www.econbiz.de/10010380690
Saved in:
2
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
3
Data selection and procurement
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 965-976
Persistent link: https://www.econbiz.de/10009427808
Saved in:
4
Descriptive, structural, and experimental empirical methods in marketing research
Reiss, Peter C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 950-964
Persistent link: https://www.econbiz.de/10009427809
Saved in:
5
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
6
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->