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~isPartOf:"International journal of market research"
~isPartOf:"Journal of fashion marketing and management"
~subject:"China"
~subject:"Online-Marketing"
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Search: subject_exact:"Markenidentität"
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China
Online-Marketing
Brand image
82
Markenimage
82
Consumer behaviour
66
Konsumentenverhalten
66
Brand management
51
Markenführung
51
Brand
31
Markenartikel
31
Fashion
21
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21
Luxury goods
20
Luxusgüter
20
Bekleidung
16
Clothing
16
Beziehungsmarketing
13
Relationship marketing
13
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11
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Bekleidungsindustrie
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brand equity
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Confidence
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Brem, Alexander
1
Ceylan, Melis
1
Chen, Song
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Coates, Nigel
1
Cude, Brenda J.
1
Danbury, Annie
1
Dimitriadis, Sergios
1
Geissinger, Andrea
1
Haikel-Elsabeh, Marie
1
Hawley, Jana M.
1
Hayran, Ceren
1
Huang, Ava
1
Ivens, Björn Sven
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1
Kim, Hyeonsoo
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Laurell, Christofer
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Lee, Seung-eun
1
Lee, Yuri
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Li, Ning
1
Omar, Suha
1
Parrott, Guy
1
Robson, Andrew
1
Romaniuk, Jenni
1
Schanski, Morgan
1
Shen, Dong
1
Tong, Xiao
1
Touchette, Ben
1
Tsimonis, Georgios
1
Vidden, Chad
1
Vriens, Marco
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Wang, Qiuyue
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Youn, Song-yi
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Zhang, Lini
1
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International journal of market research
Journal of fashion marketing and management
Journal of business research : JBR
67
The journal of product & brand management
37
International journal of internet marketing and advertising : IJIMA
33
Journal of retailing and consumer services
33
The journal of brand management : an international journal
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Tourism management : research, policies, practice
20
Asia Pacific journal of marketing and logistics
18
Journal of marketing communications
17
Marketing intelligence & planning
16
Cogent business & management
15
Journal of global marketing
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of international consumer marketing
13
International journal of advertising : the review of marketing communications
12
Tourism management perspectives : TMP
12
Journal of promotion management : JPM
11
Journal of travel and tourism marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
8
International marketing review
8
Journal of advertising research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing : EJM
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
Journal of internet commerce
7
The journal of consumer marketing
7
Australasian marketing journal
6
Business horizons
6
International journal of consumer studies
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
14
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14
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date (oldest first)
1
Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren
;
Ceylan, Melis
- In:
International journal of market research
65
(
2023
)
4
,
pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
Saved in:
2
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
3
Determinants of Chinese consumers' purchase intentions for luxury goods
Zhang, Lini
;
Cude, Brenda J.
;
Zhao, Haidong
- In:
International journal of market research
62
(
2020
)
3
,
pp. 369-385
Persistent link: https://www.econbiz.de/10012231216
Saved in:
4
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
5
An integrative typology of relational benefits and costs in social media brand pages
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Omar, Suha
- In:
International journal of market research
62
(
2020
)
2
,
pp. 216-233
Persistent link: https://www.econbiz.de/10012214136
Saved in:
6
Mapping brand similarities : Comparing consumer online comments versus survey data
Vriens, Marco
;
Chen, Song
;
Vidden, Chad
- In:
International journal of market research
61
(
2019
)
2
,
pp. 130-139
Persistent link: https://www.econbiz.de/10012172151
Saved in:
7
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
8
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
9
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
10
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
1
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