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~isPartOf:"International journal of market research"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Responsibility"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
E-commerce
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5
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2
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2
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Choi, Woo Jin
Hollebeek, Linda D.
Guzman, Francisco
7
Chandukala, Sandeep R.
3
Fetscherin, Marc
3
Kwak, Hyokjin
3
Loureiro, Sandra Maria Correia
3
Puzakova, Marina
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Rindell, Anne
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Ailawadi, Kusum L.
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2
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International journal of market research
Journal of marketing
The journal of product & brand management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Journal of consumer behaviour
1
Journal of creating value
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
5
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1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Fifteen years of customer engagement research : a bibliometric and network analysis
Hollebeek, Linda D.
;
Sharma, Tripti Ghosh
;
Pandey, Ritesh
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 293-309
Persistent link: https://www.econbiz.de/10013164323
Saved in:
3
"I" see Samsung, but "we" see Samsung and LG : the moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis
Wu, Xiao Xiao
;
Choi, Woo Jin
;
Park, Jaehong
- In:
International journal of market research
62
(
2020
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012173368
Saved in:
4
Exploring positively- versus negatively-valenced brand engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
5
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
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