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~isPartOf:"International journal of market research"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Mohan, Rakesh"
~person:"Paul, Justin"
~subject:"Consumer behaviour"
~subject:"Indien"
~type_genre:"Article in journal"
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Consumer behaviour
Indien
Konsumentenverhalten
4
CFA
1
Developing countries
1
Entwicklungsländer
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
International economy
1
Internationale Wirtschaft
1
Jugendliche
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Low income
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Market research
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Market segmentation
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Marktforschung
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Mobile Anwendung
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Motivation
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basic psychological needs theory
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behavioral
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bottom of the pyramid
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competence
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consumer behavior
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Mohan, Rakesh
Paul, Justin
Muehling, Darrel D.
6
Um, Nam-Hyun
5
Kim, Dong Hoo
4
Kim, Soojung
4
Lee, Joonghwa
4
Schultz, Don E.
4
Bailey, Ainsworth Anthony
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Bellman, Steven
3
Dodoo, Naa Amponsah
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3
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3
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3
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3
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3
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3
Sung, Yoon Hi
3
Varan, Duane
3
Zhang, Lixuan
3
Al Shurideh, Muhammad
2
Amirshahi, Mirahmad
2
Amos, Clinton
2
Antheunis, Marjolijn L.
2
Block, Martin P.
2
Bronner, Fred
2
Chan, Fong Yee
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2
Guinalíu, Miguel
2
Heo, Jun
2
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International journal of market research
Journal of marketing communications
Economic developments in India : quarterly update : analysis, reports, policy documents
27
Journal of retailing and consumer services
13
Journal of business research : JBR
7
International journal of consumer studies
4
Asian economic policy review : AEPR
3
Business strategy and the environment
3
European management journal
3
Technological forecasting & social change : an international journal
3
International business review : the official journal of the European International Business Academy
2
International journal of Indian culture and business management
2
Journal of economic literature
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
The Indian economic journal
2
Advances in indicative planning
1
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
Business standard India ...
1
Cities : the international quarterly on urban policy
1
European management review : EMR
1
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
1
India policy forum
1
India's economy in the 21st century : a collection of select articles
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International marketing review
1
Journal of East-West business
1
Journal of Indian School of Political Economy : a journal devoted to the study of Indian economy, polity, and society
1
Journal of consumer behaviour
1
Journal of enterprising communities : people and places in the global economy ; JEC
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Macroeconomics and finance in emerging market economies
1
Paradigm : the journal of Institute of Management Technology
1
Population and development review
1
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ECONIS (ZBW)
4
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1
Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Rukhsana Gul
; …
- In:
International journal of market research
65
(
2023
)
6
,
pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
Saved in:
2
Deciphering "urge to buy" : a meta-analysis of antecedents
Paul, Justin
;
Jaspreet Kaur
;
Arora, Shivani
;
Singh, …
- In:
International journal of market research
64
(
2022
)
6
,
pp. 773-798
Persistent link: https://www.econbiz.de/10013438776
Saved in:
3
Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal
;
Paul, Justin
;
Sharma, Pooja
- In:
International journal of market research
64
(
2022
)
3
,
pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
Saved in:
4
Determinants of mobile apps adoption among young adults : theoretical extension and analysis
Mehra, Aashish
;
Paul, Justin
;
Kaurav, Rahul Pratap Singh
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 481-509
Persistent link: https://www.econbiz.de/10012624661
Saved in:
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