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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Grün, Bettina"
~person:"Matus, Katrina"
~person:"Randle, Melanie"
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Brand image
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Grün, Bettina
Matus, Katrina
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Dolnicar, Sara
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Tourism management : research, policies, practice
6
Journal of nonprofit & public sector marketing
5
Journal of marketing education : JME
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Annals of tourism research empirical insights
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Journal of business research : JBR
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Australasian marketing journal
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European journal of marketing : EJM
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Journal of retailing and consumer services
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Segmentation in social marketing : process, methods and application
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The journal of brand management : an international journal
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Asia Pacific journal of human resources : APJHR
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Economic papers : a journal of applied economics and policy
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International Journal of Contemporary Hospitality Management
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International journal of market research
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Journal of Business Research
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Journal of advertising research
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Journal of hospitality & leisure marketing : the international forum for research, theory & practice
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Management for Professionals
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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PC, phone or tablet? : use, preference and completion rates for web surveys
Brosnan, Kylie
;
Grün, Bettina
;
Dolnicar, Sara
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011697940
Saved in:
2
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
Saved in:
3
Including Don't know answer options in brand image surveys imporves data quality
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10010242934
Saved in:
4
"Pick aby" measures contaminate brand image studies
Dolnicar, Sara
;
Rossiter, John R.
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
Saved in:
5
Quick, simple and reliable : forced binary survey questions
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10009011274
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