Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Year of publication: |
2015
|
---|---|
Authors: | Rossiter, John R. ; Dolnicar, Sara ; Grün, Bettina |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 57.2015, 2, p. 239-256
|
Subject: | Markenartikel | Brand | USA | United States | Theorie | Theory | Markenführung | Brand management |
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