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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Qualitative Methode
8
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8
Brand image
3
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International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Qualitative market research : an international journal
49
Journal of business research : JBR
48
Journal of management inquiry
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Journal of career development
14
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Strategic Organization
13
Technological forecasting & social change : an international journal
13
Young consumers : insight and ideas for responsible marketers
13
Human resource development review
11
Journal of health organization and management
10
Qualitative research in accounting & management : QRAM
10
SpringerLink / Bücher
10
Strategic organization
10
European journal of operational research : EJOR
9
Health care management review : HCM review
9
International journal of contemporary hospitality management
9
Discussion paper series / IZA
8
Handbook of qualitative research methods on human resource management : innovative techniques
8
Information systems and e-business management : ISeB
8
International marketing review
8
Journal of applied behavioral science
8
Journal of business venturing
8
Journal of management & organization : JMO
8
Journal of management studies : JMS
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Lehrbuch
8
Research
8
Sport management review
8
European management journal
7
International journal of market research
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
7
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
3
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
4
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
Saved in:
5
Workshop session : innovative qualitative methods
Fu, Emily
;
Clay, Daniel
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 305-308
Persistent link: https://www.econbiz.de/10011300211
Saved in:
6
Quantitative and qualitative research : perceptual foundations
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
6
,
pp. 837-854
Persistent link: https://www.econbiz.de/10011494727
Saved in:
7
Creatuve workshops as a qualitative research tool
Richards, Martyn
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
6
,
pp. 781-798
Persistent link: https://www.econbiz.de/10009688241
Saved in:
8
Qualitative data analysis software : will it ever become mainstream? ; evidence from Spain
Cambra-Fierro, Jesús
;
Wilson, Alan M.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10008909618
Saved in:
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