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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"International journal of retail & distribution management"
~person:"Ko, Eunju"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Elderly people
2
Market segmentation
2
Marktsegmentierung
2
Ältere Menschen
2
Arzneimittel
1
Bekleidung
1
Clothing
1
Department store
1
Footwear
1
Gerontographics
1
Marketing management
1
Marketing strategies
1
Marketingmanagement
1
Mature market
1
Older consumers
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Schuhe
1
Segmentation
1
Target group
1
USA
1
United States
1
Warenhaus
1
Zielgruppe
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Article in journal
Article
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3
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English
3
Author
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Ko, Eunju
Moschis, George P.
Verhoef, Peter C.
Wong, IpKin Anthony
Cliquet, Gérard
5
Carpenter, Jason M.
4
Diallo, Mbaye Fall
4
Kenning, Peter
4
Boulay, Jacques
3
Deli-Gray, Zsuzsa
3
Faultrier, Brigitte de
3
Feenstra, Florence
3
Hota, Monali
3
Kim, Hye-yŏng
3
Kim, Youn-kyung
3
Lim, Chae Mi
3
Muzellec, Laurent
3
Runyan, Rodney
3
Swoboda, Bernhard
3
Yan, Ruoh-nan
3
Yildirim, Kemal
3
Amine, Abdelmajid
2
Ayalp, Nur
2
Bagdare, Shilpa
2
Bailey, Ainsworth Anthony
2
Ballantine, Paul W.
2
Belwal, Rakesh
2
Belwal, Shweta
2
Burns, David J.
2
Cagatay, Kubulay
2
Cervellon, Marie-Cécile
2
Cobelli, Nicola
2
Das, Gopal
2
Demoulin, Nathalie T. M.
2
Djelassi, Souad
2
Dubinsky, Alan J.
2
Eastlick, Mary Ann
2
Eberhardt, Tim
2
Eckman, Molly
2
Eid, Riyad
2
El-Adly, Mohammed Ismail
2
Faßnacht, Martin
2
Forsythe, Sandra
2
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International journal of pharmaceutical and healthcare marketing : IJPHM
International journal of retail & distribution management
Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of travel and tourism marketing
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of the Academy of Marketing Science
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Cogent business & management
1
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management reviews : IJMR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
3
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1
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
2
Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.
;
Ferguson, Jodie L.
;
Zhu, Meng
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
Saved in:
3
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
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