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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of global marketing"
~isPartOf:"Quantitative marketing and economics : QME"
~language:"eng"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Brand image
Herkunftsbezeichnung
Markenführung
Werbung
Advertising effects
79
Werbewirkung
79
Advertising
59
Consumer behaviour
39
Konsumentenverhalten
39
Arzneimittel
22
Pharmaceuticals
22
Internet marketing
19
Online-Marketing
19
Direct marketing
18
Direktmarketing
18
Pharmaceutical industry
13
Pharmaindustrie
13
Brand management
11
Markenimage
11
Celebrity endorsement
9
Celebrity-Werbung
9
USA
9
United States
9
Brand
7
Direct-to-consumer advertising
7
Cultural identity
6
Kulturelle Identität
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Psychology of advertising
5
Werbepsychologie
5
Advertising effectiveness
4
Fernsehwerbung
4
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Print advertising
4
Printwerbung
4
Search engine
4
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64
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2
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66
Aufsatz in Zeitschrift
66
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2
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2
Multi-volume publication
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Mukherjee, Avinandan
3
Desmarais, Fabrice
2
Hornikx, Jos
2
Huh, Jisu
2
Ju, Ilwoo
2
Meurs, Frank van
2
Perri, Matthew
2
Sahni, Navdeep S.
2
Um, Nam-hyun
2
Abernathy, Ty
1
Abu Farha, Allam K.
1
Adams-Price, Carolyn
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Ali Shah, Syed Zulfiqar
1
Anand, Bharat N.
1
Arora, Nilesh
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Ball, Jennifer
1
Bhutada, Nilesh
1
Billore, Aditya
1
Boudewyns, Vanessa
1
Boyle, Brett
1
Bradlow, Eric T.
1
Butt, Irfan
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Clark, C. Robert
1
Czarnecka, Barbara
1
Darmawan, Ida
1
DelVecchio, Devon
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Dodoo, Naa Amponsah
1
Doraszelski, Ulrich
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of global marketing
Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
179
International journal of advertising : the quarterly review of marketing communications
146
Journal of business research : JBR
140
Journal of marketing communications
131
Journal of advertising : official publication of the American Academy of Advertising
119
Journal of advertising research
110
Journal of promotion management : JPM
71
Journal of promotion management : innovations in planning and applied research
64
Psychology & marketing
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of internet marketing and advertising : IJIMA
49
Journal of retailing and consumer services
49
European journal of marketing : EJM
41
Journal of current issues and research in advertising : JCIRA
38
The journal of product & brand management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Marketing letters : a journal of research in marketing
34
Journal of marketing research : JMR
33
Health marketing quarterly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of current issues and research in advertising
27
The journal of brand management : an international journal
27
Journal of marketing
26
Young consumers : insight and ideas for responsible marketers
26
Asia Pacific journal of marketing and logistics
23
Journal of advertising
22
Journal of international consumer marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
The journal of consumer marketing
21
International journal of hospitality management
20
Marketing : ZFP ; journal of research and management
20
Journal of marketing research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
18
Marketing intelligence & planning
18
International journal of consumer studies
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
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ECONIS (ZBW)
66
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
4
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
5
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
6
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
7
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
8
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
9
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
10
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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