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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of global marketing"
~language:"eng"
~subject:"Brand image"
~subject:"Herkunftsbezeichnung"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Subject
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Brand image
Herkunftsbezeichnung
Konsumentenverhalten
Markenführung
Werbung
Advertising effects
59
Werbewirkung
59
Advertising
42
Consumer behaviour
31
Arzneimittel
21
Pharmaceuticals
21
Direct marketing
18
Direktmarketing
18
Pharmaceutical industry
12
Pharmaindustrie
12
Brand management
9
Celebrity endorsement
9
Celebrity-Werbung
9
Markenimage
8
USA
8
United States
8
Direct-to-consumer advertising
7
Cultural identity
6
Internet marketing
6
Kulturelle Identität
6
Online-Marketing
6
Brand
5
Marketing management
5
Marketingmanagement
5
Psychology of advertising
5
Werbepsychologie
5
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Markenartikel
4
advertising
4
culture
4
Bibliometrics
3
Bibliometrie
3
Designation of origin
3
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52
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52
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
Language
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English
Author
All
Mukherjee, Avinandan
3
Desmarais, Fabrice
2
Hornikx, Jos
2
Huh, Jisu
2
Ju, Ilwoo
2
Meurs, Frank van
2
Perri, Matthew
2
Um, Nam-hyun
2
Abernathy, Ty
1
Abu Farha, Allam K.
1
Adams-Price, Carolyn
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
Ali Shah, Syed Zulfiqar
1
Arora, Nilesh
1
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Ball, Jennifer
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Billore, Aditya
1
Biswas, Somdutta
1
Boudewyns, Vanessa
1
Boyle, Brett
1
Butt, Irfan
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Chen, Huan
1
Chetioui, Youssef
1
Choi, Jin-A.
1
Cui, Geng
1
Czarnecka, Barbara
1
Darmawan, Ida
1
DelVecchio, Devon
1
Delbaere, Majorie
1
Deshpande, Aparna
1
Dodoo, Naa Amponsah
1
Falk, Tomas
1
Finney, Zachary
1
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Published in...
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of global marketing
International journal of advertising : the review of marketing communications
191
Journal of business research : JBR
173
International journal of advertising : the quarterly review of marketing communications
164
Journal of marketing communications
158
Journal of advertising : official publication of the American Academy of Advertising
136
Journal of advertising research
129
Journal of promotion management : JPM
87
Psychology & marketing
78
Journal of retailing and consumer services
77
Journal of promotion management : innovations in planning and applied research
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
66
International journal of internet marketing and advertising : IJIMA
61
Journal of marketing research : JMR
51
Marketing letters : a journal of research in marketing
49
European journal of marketing : EJM
47
Journal of current issues and research in advertising : JCIRA
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Health marketing quarterly
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
The journal of product & brand management
37
Journal of current issues and research in advertising
32
Young consumers : insight and ideas for responsible marketers
32
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
Journal of marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
The journal of brand management : an international journal
28
The journal of consumer marketing
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of international consumer marketing
25
Journal of marketing research
25
Marketing intelligence & planning
25
Journal of advertising
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of the Academy of Marketing Science
22
European journal of marketing
21
International journal of consumer studies
20
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All
ECONIS (ZBW)
52
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
3
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
4
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
5
Instagram advertising among young consumers in wearable fitness trackers : the moderating role of technology acceptance factors
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
; …
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 411-432
Persistent link: https://www.econbiz.de/10012695208
Saved in:
6
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
7
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
8
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
9
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
10
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
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