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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Internet marketing"
~subject:"Social Web"
~subject:"Viral marketing"
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International journal of pharmaceutical and healthcare marketing : IJPHM
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
9
Information systems research : ISR
7
Journal of internet commerce
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing communications
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Management information systems : mis quarterly
3
ERIM report series research in management
2
Electronic commerce research
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
Journal of business economics and management
2
Journal of consumer behaviour : an international research review
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of electronic commerce research : JECR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
American economic review
1
Asia Pacific journal of marketing and logistics
1
Business & information systems engineering
1
Der Markt : international journal of marketing
1
E-technologies: innovation in an open world : 4th international conference, MCETECH 2009, Ottawa, Canada, May 4-6, 2009 ; proceedings
1
Electronic commerce research and applications
1
European journal of marketing : EJM
1
Handbook of social media management : value chain and business models in changing media markets
1
Health marketing quarterly
1
Information Systems Research
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of management and marketing research : IJMMR
1
International journal of retail and distribution management
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ECONIS (ZBW)
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
3
Factors influencing scope and acceptability of E-detailing and a pharmaceutical marketing communication tool in emerging economies like India : views of the company personnel
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10009241533
Saved in:
4
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
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