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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Ko, Eunju"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Market segmentation
2
Marktsegmentierung
2
Arzneimittel
1
Elderly people
1
Gerontographics
1
Marketing management
1
Marketing strategies
1
Marketingmanagement
1
Mature market
1
Older consumers
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Segmentation
1
Ältere Menschen
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Ko, Eunju
Moschis, George P.
Verhoef, Peter C.
Wong, IpKin Anthony
Cobelli, Nicola
2
Perri, Matthew
2
White, Lesley
2
Ali Shah, Syed Zulfiqar
1
Athavale, Amod S.
1
Banahan, Benjamin F., III
1
Barbosa, Hugo
1
Baugh, David K.
1
Bello, Roberto
1
Bentley, John O.
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Blackwell, Steven A.
1
Borges, Ana Pinto
1
Borishade, Taiye Tairat
1
Boukamcha, Fayçal
1
Bovell, Leah
1
Brunel, Frederic
1
Burckes-Miller, Mardie
1
Cardoso, Cláudia
1
Carroll, Norman V.
1
Carter, Ella
1
Chahal, Hardeep
1
Cham Tat Huei
1
Chan, Kara
1
Chandra, Ashish
1
Chen, Hai D. B.
1
Choy, Syng Pom
1
Chreim, Samia
1
Chung, Cindy
1
Ciborowski, Gary M.
1
Coe, Julie
1
Das, Gopal
1
Delbaere, Majorie
1
Desai, Pranjal
1
Deshpande, Aparna
1
Deshpande, Sameer
1
Dubinsky, Alan J.
1
Durand, Roger
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of travel and tourism marketing
8
International journal of hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Journal of the Academy of Marketing Science
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Psychology & marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
Cogent business & management
1
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
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ECONIS (ZBW)
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1
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
2
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
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