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~isPartOf:"International journal of physical distribution & logistics management : IJPD & LM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"Service-Dominant Logic"
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Beziehungsmarketing
Innovation
Service-Dominant Logic
Marketing theory
89
Marketingtheorie
88
Marketing
22
Service-dominant logic
19
Relationship marketing
17
Consumer behaviour
15
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Marketing management
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Peter F. Drucker
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Theorie
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Lusch, Robert F.
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2
Dahl, Andrew J.
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Solerio, Chiara
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International journal of physical distribution & logistics management : IJPD & LM
Journal of business research : JBR
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
24
Marketing theory
18
European journal of marketing : EJM
10
Journal of marketing management : MM
8
Legends in marketing
8
AMS review : official publication of the Academy of Marketing Science
7
Journal of marketing research : JMR
7
SpringerLink / Bücher
7
Journal of macromarketing
6
Review of marketing research
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Journal of marketing
5
The journal of business & industrial marketing
5
The journal of services marketing
5
Australasian marketing journal
4
International journal of hospitality management
4
Journal of business-to-business marketing
4
Journal of customer behaviour
4
Journal of service management
4
MSI reports : working paper series
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Tourism management : research, policies, practice
4
ERIM report series research in management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of retailing
3
Major theoretical debates and contemporary issues in marketing theory
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
Meddelanden från Svenska Handelshögskolan
3
Psychology & marketing
3
Service business
3
The service industries journal
3
Always learning
2
Applied Marketing Science /Angewandte Marketingforschung
2
Die Betriebswirtschaft : DBW
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Gabler Edition Wissenschaft
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ECONIS (ZBW)
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1
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
2
Enhancing brand equity of branded mobile apps via motivations : a service-dominant logic perspective
Tran, Trang P.
;
Mai, Enping
;
Taylor, Erik C.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 239-251
Persistent link: https://www.econbiz.de/10012494089
Saved in:
3
Digital health information seeking in an omni-channel environment : a shared decision-making and service-dominant logic perspective
Dahl, Andrew J.
;
Milne, George R.
;
Peltier, James
- In:
Journal of business research : JBR
125
(
2021
),
pp. 840-850
Persistent link: https://www.econbiz.de/10012494185
Saved in:
4
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
5
Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems : a service-dominant logic perspective
Peltier, James
;
Dahl, Andrew J.
;
Swan, Eric L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 724-734
Persistent link: https://www.econbiz.de/10012417390
Saved in:
6
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
7
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
8
The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
9
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
10
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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