//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Huang, George Q."
~person:"Huarng, Kun-Huang"
~person:"Laroche, Michel"
~person:"Melewar, T. C."
~person:"Oghazi, Pejvak"
~source:"econis"
~subject:"Industrie"
~subject:"Innovation management"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 23 applied filters
Year of publication
From:
To:
Subject
All
Industrie
Innovation management
Kausalanalyse
Lieferantenmanagement
Markenführung
Marketing management
Scheduling
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
25
Innovation
21
Globalisierung
18
Globalization
18
Welt
17
World
17
Lieferkette
15
Supply chain
15
Brand image
12
Fuzzy sets
12
Innovationsmanagement
12
International marketing
12
Internationales Marketing
12
Markenimage
12
Fuzzy-Set-Theorie
11
Corporate reputation
10
Cultural identity
10
Firmenimage
10
Kulturelle Identität
10
Marketingmanagement
10
USA
10
United States
10
China
9
Brand
8
Markenartikel
8
Theorie
8
Theory
8
Entrepreneurship
7
Manufacturing industries
7
Bibliometrics
6
Bibliometrie
6
Firm performance
6
Forecasting model
6
Information technology
6
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
55
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Konferenzschrift
Sammelwerk
Aufsatz in Zeitschrift
58
Collection of articles of several authors
10
Mehrbändiges Werk
2
Multi-volume publication
2
Conference proceedings
1
more ...
less ...
Language
All
English
Author
All
De Chernatony, Leslie
Huang, George Q.
Huarng, Kun-Huang
Laroche, Michel
Melewar, T. C.
Oghazi, Pejvak
Cheng, T. C. E.
23
Ko, Eunju
16
Parida, Vinit
14
Sharma, Piyush
14
Zhao, Xiande
14
Gunasekaran, Angappa
13
Gupta, Suraksha
12
Lai, Kee-hung
12
Choi, Tsan-Ming
11
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Veloutsou, Cleopatra
10
Vrontis, Demetris
10
Hunt, Shelby D.
9
Kraus, Sascha
9
Merrilees, Bill
9
Wong, Christina W. Y.
9
Yeung, Andy C. L.
9
Bouncken, Ricarda B.
8
Chiappetta Jabbour, Charbel José
8
Duan, Yunlong
8
O'Cass, Aron
8
Phau, Ian
8
Valette-Florence, Pierre
8
Wincent, Joakim
8
Buil, Isabel
7
Diamantopoulos, Adamantios
7
Glock, Christoph H.
7
Huo, Baofeng
7
Lee, Peter K. C.
7
Malik, Ashish
7
Wagner, Stephan M.
7
Witell, Lars
7
Golini, Ruggero
6
more ...
less ...
Published in...
All
International journal of production economics
Journal of business research : JBR
Journal of euromarketing
Journal of marketing management : MM
Journal of promotion management : JPM
European journal of marketing : EJM
9
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of production research
5
International studies of management and organization
5
The marketing review
5
The journal of brand management : an international journal
4
Corporate reputation review
2
Journal of retailing and consumer services
2
Journal of small business strategy
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Technological forecasting & social change : an international journal
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
European journal of operational research : EJOR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of innovation and technology management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of business economics and management
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
58
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the relationships between brand authenticity, perceived value, and brand forgiveness : the role of cross-cultural happiness
Papadopoulou, Christina
;
Vardarsuyu, Merve
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383104
Saved in:
2
Digitalization driven retail business model innovation : evaluation of past and avenues for future research trends
Mostaghel, Rana
;
Oghazi, Pejvak
;
Parida, Vinit
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 134-145
Persistent link: https://www.econbiz.de/10013271383
Saved in:
3
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
4
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
5
Causal complexity analysis of the Global Innovation Index
Yu, Tiffany Hui-Kuang
;
Huarng, Kun-Huang
;
Huang, Duen-Huang
- In:
Journal of business research : JBR
137
(
2021
),
pp. 39-45
Persistent link: https://www.econbiz.de/10012665692
Saved in:
6
Synchroperation in industry 4.0 manufacturing
Guo, Daqiang
;
Li, Mingxing
;
Lyu, Zhongyuan
;
Kang, Kai
; …
- In:
International journal of production economics
238
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012592003
Saved in:
7
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
10
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->