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~isPartOf:"International journal of production economics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Qualitative market research : an international journal"
~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Huarng, Kun-Huang"
~person:"Melewar, T. C."
~source:"econis"
~subject:"Brand management"
~subject:"Industrie"
~subject:"Kausalanalyse"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Scheduling"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Brand management
Industrie
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Innovation
17
Consumer behaviour
13
Corporate reputation
13
Firmenimage
13
Konsumentenverhalten
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De Chernatony, Leslie
Huarng, Kun-Huang
Melewar, T. C.
Cheng, T. C. E.
23
Ko, Eunju
16
Gunasekaran, Angappa
13
Gupta, Suraksha
13
Lai, Kee-hung
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Choi, Tsan-Ming
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Sharma, Piyush
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Veloutsou, Cleopatra
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Zhao, Xiande
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Foroudi, Pantea
10
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Hunt, Shelby D.
9
Valette-Florence, Pierre
9
Wong, Christina W. Y.
9
Yeung, Andy C. L.
9
Huo, Baofeng
8
Kim, Kyung Hoon
8
Laroche, Michel
8
Chiappetta Jabbour, Charbel José
7
Diamantopoulos, Adamantios
7
Glock, Christoph H.
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Govindan, Kannan
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Filieri, Raffaele
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Lee, Peter K. C.
6
Li, Ling
6
Merchant, Altaf
6
Parida, Vinit
6
Spielmann, Nathalie
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International journal of production economics
Journal of business research : JBR
Journal of marketing management : MM
Qualitative market research : an international journal
European journal of marketing : EJM
9
International studies of management and organization
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
The journal of brand management : an international journal
4
Corporate reputation review
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Marketing intelligence & planning
2
The journal of business & industrial marketing
2
The journal of product & brand management
2
The service industries journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing for higher education
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The European business journal
1
The international journal of bank marketing : IJBM
1
The journal of asset management
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The journal of consumer marketing
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ECONIS (ZBW)
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25
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Causal complexity analysis of the Global Innovation Index
Yu, Tiffany Hui-Kuang
;
Huarng, Kun-Huang
;
Huang, Duen-Huang
- In:
Journal of business research : JBR
137
(
2021
),
pp. 39-45
Persistent link: https://www.econbiz.de/10012665692
Saved in:
3
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
4
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
5
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
6
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
9
Causal complexity of economic development by energy consumption
Yu, Tiffany Hui-Kuang
;
Huang, Meng-Chen
;
Huarng, Kun-Huang
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2271-2276
Persistent link: https://www.econbiz.de/10011472235
Saved in:
10
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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