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~isPartOf:"International journal of production economics"
~subject:"Cannibalization"
~subject:"Game theory"
~type_genre:"Article in journal"
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Cannibalization
Game theory
Handelsmarke
9
Store brand
9
Brand management
8
Markenführung
8
Brand
7
Markenartikel
7
Einzelhandel
6
Retail trade
6
Spieltheorie
6
Lieferkette
5
Preismanagement
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Pricing strategy
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Supply chain
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Supply chain management
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Advertising
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Consumer behaviour
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Konsumentenverhalten
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Werbung
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Manufacturer encroachment
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Private label
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Private labels
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Store and national brands
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Advertising and pricing
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Advertising effects
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Agency selling
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Consumer rebates
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Amrouche, Nawel
1
Balasubramanian, Ganesh
1
Fatemi Ghomi, S. M. T.
1
Han, Yuqing
1
Hara, Reiya
1
Hemmati, M.
1
Karray, Salma
1
Liang, Zhengbo
1
Mao, Zhaofang
1
Martín Herrán, Guiomar
1
Maruthasalam, Arulanantha Prabu Ponnachiyur
1
Matsubayashi, Nobuo
1
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International journal of production economics
Journal of retailing and consumer services
3
Transportation research / E : an international journal
3
European journal of operational research : EJOR
2
Journal of business research : JBR
2
Journal of retailing
2
Annals of operations research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of production research
1
Journal of marketing channels : ... distribution systems, strategy, and management
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Journal of revenue and pricing management
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Journal of the Operational Research Society
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Manufacturing & service operations management : M & SOM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Omega : the international journal of management science
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
6
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1
The impact of advertising and product quality on sales mode choice in the presence of private label
Hemmati, M.
;
Fatemi Ghomi, S. M. T.
;
Sajadieh, Mohsen Sheikh
- In:
International journal of production economics
269
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10015048941
Saved in:
2
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
3
Mode of store-brand introduction and contracting sequence under manufacturer encroachment
Mao, Zhaofang
;
Han, Yuqing
;
Liang, Zhengbo
- In:
International journal of production economics
253
(
2022
),
pp. 1-26
Persistent link: https://www.econbiz.de/10013448503
Saved in:
4
Substitution effect of retailer store brand and manufacturer encroachment
Balasubramanian, Ganesh
;
Maruthasalam, Arulanantha …
- In:
International journal of production economics
239
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012648818
Saved in:
5
Premium store brand : product development collaboration between retailers and national brand manufacturers
Hara, Reiya
;
Matsubayashi, Nobuo
- In:
International journal of production economics
185
(
2017
),
pp. 128-138
Persistent link: https://www.econbiz.de/10011653879
Saved in:
6
Aggressive or partnership strategy : which choice is better for the national brand?
Amrouche, Nawel
;
Yan, Ruiliang
- In:
International journal of production economics
166
(
2015
),
pp. 50-63
Persistent link: https://www.econbiz.de/10011334066
Saved in:
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