//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of service research : JSR"
~person:"Bijmolt, Tammo H. A."
~person:"Iglesias-Pradas, Santiago"
~subject:"Distribution channel"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Distribution channel
Relationship marketing
Beziehungsmarketing
7
Consumer behaviour
4
Konsumentenverhalten
4
Einzelhandel
3
Retail trade
3
Direct marketing
2
Direktmarketing
2
E-commerce
2
Electronic Commerce
2
Kundenbindungsprogramm
2
Loyalty program
2
Anreiz
1
Assortment planning
1
Bonus premiums
1
Business model
1
Call-to-action direct mailings
1
Computer-assisted marketing
1
Consumer purchase behavior
1
Customer behavior
1
Customer heterogeneity
1
Customer journey
1
Customer relationship management
1
Customer value
1
Data Mining
1
Data mining
1
Decision tree
1
Delivery
1
Deregulation
1
Deregulierung
1
Dienstleistungsqualität
1
Digital business models
1
Direct mailings
1
Distribution
1
Entscheidungsbaum
1
Food retailing
1
Forecasting model
1
Geschäftsmodell
1
Grocery retailing
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Bijmolt, Tammo H. A.
Iglesias-Pradas, Santiago
Verhoef, Peter C.
16
Ko, Eunju
8
Sesé, F. Javier
8
Balaji, M. S.
7
Brodie, Roderick J.
7
Kim, Kyung Hoon
7
Beatty, Sharon E.
6
Eisingerich, Andreas B
6
Hollebeek, Linda D.
6
Kumar, V.
6
Roy, Sanjit
6
Schumann, Jan Hendrik
6
Wangenheim, Florian von
6
Agnihotri, Raj
5
Aksoy, Lerzan
5
Evanschitzky, Heiner
5
Gustafsson, Anders
5
Krafft, Manfred
5
Larivière, Bart
5
Malthouse, Edward C.
5
McLean, Graeme J.
5
Neslin, Scott A.
5
Noble, Stephanie M.
5
Parasuraman, A.
5
Ruyter, Ko de
5
Veloutsou, Cleopatra
5
Walsh, Gianfranco
5
Akter, Shahriar
4
Babin, Barry J.
4
Blut, Markus
4
Bolton, Ruth N.
4
Cambra-Fierro, Jesús
4
Chan, Kimmy Wa
4
Chebat, Jean-Charles
4
Grewal, Dhruv
4
Gupta, Suraksha
4
Huang, Ming-Hui
4
Keiningham, Timothy
4
Kukar-Kinney, Monika
4
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International journal of retail & distribution management
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of service research : JSR
Marketing letters : a journal of research in marketing
2
Customer engagement marketing
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
SOM research reports
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
2
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano
;
Iglesias-Pradas, Santiago
- In:
Journal of business research : JBR
109
(
2020
),
pp. 38-48
Persistent link: https://www.econbiz.de/10012238022
Saved in:
3
Calling customers to take action : the impact of incentive and customer characteristics on direct mailing effectiveness
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 62-80
Persistent link: https://www.econbiz.de/10011997998
Saved in:
4
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
5
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
6
Staying power of churn prediction models
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 198-208
Persistent link: https://www.econbiz.de/10008650983
Saved in:
7
Analytics for customer engagement
Bijmolt, Tammo H. A.
;
Leeflang, Peter
;
Block, Frank
; …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10008652111
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->