Analytics for customer engagement
Tammo H. A. Bijmolt; Peter S. H. Leeflang; Frank Block; Maik Eisenbeiss; Bruce G. S. Hardie ...
| Year of publication: |
2010
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|---|---|
| Authors: | Bijmolt, Tammo H. A. ; Leeflang, Peter ; Block, Frank ; Eisenbeiß, Maik ; Hardie, Bruce G. S. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 3, p. 341-356
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| Subject: | Kundenwert | Customer value | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652111