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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"International marketing review"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"SpringerLink / Bücher"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
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Internationales Marketing
Konsumentenverhalten
Markenführung
518
Brand management
517
Markenpolitik
243
Markenimage
228
Brand image
215
Consumer behaviour
215
Markenartikel
140
Brand
137
Deutschland
98
Germany
96
Beziehungsmarketing
70
Relationship marketing
70
Social Web
51
Social web
51
International marketing
50
Online-Marketing
49
Internet marketing
46
Werbewirkung
45
Advertising effects
44
Theorie
42
Theory
42
Marketingmanagement
38
Marketing management
36
Marketing
29
Luxury goods
28
Luxusgüter
28
Designation of origin
27
Herkunftsbezeichnung
27
Brand architecture
22
Einzelhandel
22
Marke
22
Corporate reputation
21
Firmenimage
21
Markenarchitektur
21
Retail trade
21
Brand equity
20
Handelsmarke
20
Advertising
19
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1
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Article
178
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59
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13
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4
Collection of articles of several authors
2
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2
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2
Systematic review
2
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2
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1
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1
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1
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English
195
German
42
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Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
He, Jiaxun
4
Phau, Ian
4
Baumgarth, Carsten
3
Gijsbrechts, Els
3
Gutjahr, Gert
3
Japutra, Arnold
3
Schlegelmilch, Bodo B.
3
Septianto, Felix
3
Steenkamp, Jan-Benedict E. M.
3
Wang, Cheng Lu
3
Bang, Nguyen
2
Barnes, Bradley R.
2
Belk, Russell W.
2
Büttner, Miriam
2
Dekimpe, Marnik G.
2
Diamantopoulos, Adamantios
2
Ewijk, Bernadette J. van
2
Ge, Jiaye
2
Gernsheimer, Oliver
2
Han, C. M.
2
Hollebeek, Linda D.
2
Huber, Frank
2
Kumar, Vikas
2
Lalwani, Ashok K.
2
Merrilees, Bill
2
Merunka, Dwight
2
Moharana, Tapas Ranjan
2
Nguyen, Hang T.
2
Pauwels, Koen
2
Pelsmacker, Patrick de
2
Pradhan, Debasis
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Schaffmeister, Niklas
2
Schindler, Maik
2
Seo, Yuri
2
Strebinger, Andreas
2
Sung, Billy
2
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
International marketing review
Marketing intelligence & planning
SpringerLink / Bücher
Journal of business research : JBR
418
The journal of product & brand management
291
The journal of brand management : an international journal
286
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
74
Journal of marketing communications
74
Journal of international consumer marketing
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
50
Journal of marketing
48
Journal of the Academy of Marketing Science
48
Journal of global marketing
47
Journal of promotion management : JPM
47
International journal of consumer studies
45
The journal of consumer marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
Journal of international marketing
43
The IUP journal of brand management : IJBRM
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of retail & distribution management
37
Journal of Islamic marketing
35
European journal of marketing
33
Journal of retailing
33
Qualitative market research : an international journal
33
International journal of advertising : the quarterly review of marketing communications
32
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
237
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
3
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
4
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
5
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
6
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
7
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
8
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
9
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
10
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
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