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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Salespeople"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Online-Marketing
Salespeople
Simulation
B-to-B-Marketing
250
Business-to-business marketing
250
Lieferantenmanagement
155
Supplier relationship management
155
Relationship marketing
90
Beziehungsmarketing
89
Marketing management
47
Marketingmanagement
47
Consumer behaviour
30
Konsumentenverhalten
30
Verkaufspersonal
29
E-commerce
27
Electronic Commerce
27
Customer satisfaction
26
Kundenzufriedenheit
26
Selling
24
Verkauf
24
B2B
22
Brand management
21
Innovation
21
Markenführung
21
Social Web
21
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21
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Unternehmensnetzwerk
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Betriebliche Wertschöpfung
18
Firm performance
18
Unternehmenserfolg
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Value creation
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Business-to-Business marketing
17
Bibliometrics
16
Bibliometrie
16
Industrial marketing
15
Internet marketing
15
Customer integration
14
Customer value
14
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14
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Aufsatz in Zeitschrift
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
142
Journal of business research : JBR
29
Journal of business-to-business marketing
19
The journal of personal selling & sales management : JPSSM
11
Journal of marketing
10
Journal of the Academy of Marketing Science
9
Journal of personal selling & sales management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
European journal of marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
The journal of brand management : an international journal
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Businesses
2
Cogent business & management
2
European business review
2
European journal of marketing : EJM
2
European research on management and business economics
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of marketing theory and practice : JMTP
2
Journal of strategic marketing
2
Naše gospodarstvo : NG
2
The journal of product & brand management
2
The journal of services marketing
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Central European business review : CEBR
1
Decision sciences
1
Economic research
1
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ECONIS (ZBW)
58
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
6
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
7
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
8
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
9
How social media use enhances salesperson performance
Franck, Romain
;
Damperat, Maud
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1720-1737
Persistent link: https://www.econbiz.de/10014314205
Saved in:
10
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
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