Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Year of publication: |
2023
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Authors: | Kalra, Ashish ; Itani, Omar S. ; Rostami, Amin |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 8, p. 1738-1753
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Subject: | Brand awareness | Company performance | Creativity | Manager empowerment | Salesperson social media use | Social Web | Social web | Verkaufspersonal | Salespeople | Kreativität | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | B-to-B-Marketing | Business-to-business marketing |
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