//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Business-to-business marketing"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Business-to-business marketing
Markenimage
Simulation
B-to-B-Marketing
17
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand management
4
Markenführung
4
Selling
4
Verkauf
4
Brand
3
Markenartikel
3
Salespeople
3
Verkaufspersonal
3
Brand image
2
Firm performance
2
Performance measurement
2
Performance-Messung
2
Transaction costs
2
Transaktionskosten
2
Unternehmenserfolg
2
Absatz
1
Altruism
1
Altruismus
1
Automobilzulieferindustrie
1
Automotive supplier industry
1
B2B marketing
1
B2B services marketing
1
Beschwerdemanagement
1
Brand attachment theory
1
Brand retention
1
Bundling strategy
1
Business marketing
1
Business services
1
Business-to-Business (B2B)
1
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
17
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
17
Aufsatz im Buch
15
Book section
15
Language
All
English
17
Author
All
Brown, Brian P.
2
Worm, Stefan
2
Zablah, Alex R.
2
Alavi, Sascha
1
Bellenger, Danny N.
1
Blut, Markus
1
Brock, Christian
1
Brüggemann, Felix
1
Desernot, Christina
1
Donthu, Naveen
1
Evanschitzky, Heiner
1
Gelper, Sarah
1
Goldman, Arieh
1
Grinstein, Amir
1
Harmancioglu, Nukhet
1
Hill, Ronald Paul
1
Hochstein, Bryan W.
1
Homburg, Christian
1
Jaworski, Bernard J.
1
Johnson, Jeff S.
1
Johnston, Wesley J.
1
Kenning, Peter
1
Klarmann, Martin
1
Kocaman, Barış
1
Krafft, Manfred
1
Krämer, Martin
1
Kumar, V.
1
Langerak, Fred
1
Lilien, Gary L.
1
Malek, Stacey L.
1
Mehrotra, Vijay
1
Nagel, Duane M.
1
Nezami, Mehdi
1
Palmatier, Robert W.
1
Pratt, Alexander B.
1
Prins, Remco
1
Rangarajan, Deva
1
Rust, Roland T.
1
Sarin, Shikhar
1
Schmitt, Jens
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
233
Journal of business-to-business marketing
126
Journal of business research : JBR
100
Journal of marketing
33
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of services marketing
9
Business horizons
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Management decision : MD
8
International journal of procurement management
7
Journal of marketing research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Die Betriebswirtschaft : DBW
6
Electronic markets : the international journal on networked business
6
European journal of marketing
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of service research
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of services and operations management
5
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
4
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
5
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
6
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
7
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
8
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
9
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
10
Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian
;
Blut, Markus
;
Evanschitzky, Heiner
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->