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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Verkaufspersonal"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
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B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
Relationship marketing
5
Brand management
4
Markenführung
4
Selling
4
Verkauf
4
Brand
3
Markenartikel
3
Salespeople
3
Brand image
2
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2
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Performance-Messung
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Absatz
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Altruism
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Altruismus
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Automobilzulieferindustrie
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B2B marketing
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B2B services marketing
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Beschwerdemanagement
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Brand attachment theory
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Bundling strategy
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Business marketing
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Alavi, Sascha
1
Brüggemann, Felix
1
Desernot, Christina
1
Hill, Ronald Paul
1
Jaworski, Bernard J.
1
Johnson, Jeff S.
1
Krämer, Martin
1
Kumar, V.
1
Lilien, Gary L.
1
Malek, Stacey L.
1
Rust, Roland T.
1
Sarin, Shikhar
1
Schmitz, Christian
1
Srivastava, Rajendra Krishan
1
Venkatesan, Rajkumar
1
Watkins, Alison
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Industrial marketing management : the international journal for industrial and high-tech firms
101
The journal of business & industrial marketing
38
Journal of business research : JBR
24
Journal of business-to-business marketing
17
The journal of personal selling & sales management : JPSSM
11
Journal of marketing
10
Journal of personal selling & sales management : JPSSM
7
Journal of the Academy of Marketing Science
7
European journal of marketing
3
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Cogent business & management
2
European business review
2
European journal of marketing : EJM
2
European research on management and business economics
2
International journal of logistics : research and applications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Naše gospodarstvo : NG
2
The journal of product & brand management
2
The journal of services marketing
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Businesses
1
Central European business review : CEBR
1
Decision sciences
1
Economic research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International business review : the official journal of the European International Business Academy
1
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ECONIS (ZBW)
7
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1
How business-to-business salespeople deal with buying center dissenters
Johnson, Jeff S.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 590-608
Persistent link: https://www.econbiz.de/10014383230
Saved in:
2
A measurement model of the dimensions and types of informal organizational control : an empirical test in a B2B sales context
Malek, Stacey L.
;
Sarin, Shikhar
;
Jaworski, Bernard J.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 415-442
Persistent link: https://www.econbiz.de/10013271759
Saved in:
3
The role of salespeople in industrial servitization : how to manage diminishing profit returns from salespeople’s increasing industrial service shares
Krämer, Martin
;
Desernot, Christina
;
Alavi, Sascha
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1235-1252
Persistent link: https://www.econbiz.de/10013471088
Saved in:
4
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
5
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
6
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
7
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
Saved in:
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