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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Italian journal of marketing : ITJM"
~person:"De Angelis, Matteo"
~person:"Gedenk, Karen"
~person:"Nguyen, Hang T."
~subject:"Brand extension"
~subject:"Brand management"
~subject:"Brand strategy"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand extension
Brand management
Brand strategy
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
8
Markenführung
3
Virales Marketing
3
Advertising
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenimage
2
Rabatt
2
Rebate
2
Relationship marketing
2
Social Web
2
Social web
2
Werbung
2
Advertising effects
1
Advice giving
1
Brand equity
1
Brand identity
1
Brand love
1
Brand loyalty
1
Brand portfolio
1
Cause-Related Marketing
1
Cause-related marketing
1
Choice experiment
1
Communication
1
Compensatory word of mouth
1
Conditional rebates
1
Consumer utility model
1
Decision under uncertainty
1
Diffusion
1
Discounters
1
Donation framing
1
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6
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1
Type of publication
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Article
9
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
9
Language
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English
9
Author
All
De Angelis, Matteo
Gedenk, Karen
Nguyen, Hang T.
Gijsbrechts, Els
9
Warlop, Luk
9
Verhoef, Peter C.
8
Skiera, Bernd
7
Bijmolt, Tammo H. A.
6
Pauwels, Koen
6
Clement, Michel
5
Neslin, Scott A.
5
Sattler, Henrik
5
Dekimpe, Marnik G.
4
Lilien, Gary L.
4
Natter, Martin
4
Abou Nabout, Nadia
3
Chan, Eugene Y.
3
De Canio, Francesca
3
Deleersnyder, Barbara
3
Dewitte, Siegfried
3
Geuens, Maggie
3
Grinstein, Amir
3
Guido, Gianluigi
3
Haan, Evert de
3
Hennig-Thurau, Thorsten
3
Himme, Alexander
3
Homburg, Christian
3
Horen, Femke van
3
Kamakura, Wagner A.
3
Keh, Hean Tat
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Marchand, André
3
Mittal, Vikas
3
Piper, Luigi
3
Prasad, Ashutosh
3
Schnittka, Oliver
3
Schweidel, David A.
3
Srinivasan, Shuba
3
Steenkamp, Jan-Benedict E. M.
3
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Italian journal of marketing : ITJM
Journal of marketing research : JMR
3
Psychology & marketing
3
Journal of retailing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
European journal of marketing
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
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ECONIS (ZBW)
9
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1
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9
of
9
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date (newest first)
date (oldest first)
1
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
De …
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
Saved in:
4
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
5
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
6
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
7
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
8
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
9
How much to give? : the effect of donation size on tactical and strategic success in cause-related marketing
Müller, Sarah S.
;
Fries, Anne
;
Gedenk, Karen
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10010400705
Saved in:
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