//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing management : MM"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Internet marketing
212
Advertising effects
79
Werbewirkung
79
Consumer behaviour
77
Konsumentenverhalten
77
Social Web
65
Social web
65
Advertising
44
Werbung
43
Brand management
35
Markenführung
35
Viral marketing
30
Virales Marketing
30
USA
26
United States
26
Brand image
24
Markenimage
24
Beziehungsmarketing
20
Marketing management
20
Marketingmanagement
20
Relationship marketing
20
E-commerce
17
Electronic Commerce
17
Online retailing
15
Online-Handel
15
social media
13
Fernsehwerbung
10
Television advertising
10
Social media
9
Target group
9
Zielgruppe
9
Brand
8
Customer integration
8
Kundenintegration
8
Markenartikel
8
Website
8
Internet
7
Distribution channel
6
Mobile communications
6
more ...
less ...
Online availability
All
Undetermined
114
Type of publication
All
Article
209
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
212
Aufsatz in Zeitschrift
212
Collection of articles of several authors
3
Sammelwerk
3
Case study
1
Conference paper
1
Conference proceedings
1
Fallstudie
1
Konferenzbeitrag
1
Konferenzschrift
1
more ...
less ...
Language
All
English
212
Author
All
Fulgoni, Gian M.
6
Pauwels, Koen
4
Skiera, Bernd
4
Brettel, Malte
3
Clement, Michel
3
Dessart, Laurence
3
Fulgoni, Gian
3
Hennig-Thurau, Thorsten
3
Lipsman, Andrew
3
Marchand, André
3
Michaelidou, Nina
3
Nelson-Field, Karen
3
Sharp, Byron
3
Srinivasan, Shuba
3
Abou Nabout, Nadia
2
Anderl, Eva
2
Appiah, Osei
2
Bellman, Steven
2
Calder, Bobby J.
2
Campbell, Colin
2
Christodoulides, George
2
Cohen, Justin
2
Dekimpe, Marnik G.
2
Dou, Wenyu
2
Edelman, Benjamin
2
Goodrich, Kendall
2
Guitart, Ivan A.
2
Haan, Evert de
2
Koehler, Jim
2
Korgaonkar, Pradeep K.
2
LaPointe, Pat
2
Lilien, Gary L.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Riebe, Erica
2
Schumann, Jan Hendrik
2
more ...
less ...
Institution
All
Academy of Marketing
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Journal of marketing management : MM
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
SpringerLink / Bücher
119
Journal of marketing communications
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
more ...
less ...
Source
All
ECONIS (ZBW)
212
Showing
1
-
10
of
212
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
2
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
3
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
5
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
6
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
7
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
8
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
9
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
10
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->