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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of consumer marketing"
~subject:"Virales Marketing"
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Search: subject:"Advertising effects"
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Virales Marketing
Advertising effects
346
Werbewirkung
346
Advertising
134
Werbung
132
Consumer behaviour
107
Konsumentenverhalten
107
Internet marketing
79
Online-Marketing
79
USA
76
United States
76
Fernsehwerbung
42
Television advertising
42
Brand management
40
Markenführung
40
Brand image
38
Markenimage
38
Emotion
25
Target group
24
Zielgruppe
24
Psychology of advertising
23
Werbepsychologie
23
Marketing management
19
Marketingmanagement
19
Brand
18
Markenartikel
18
Social Web
18
Social web
18
Advertising planning
16
Werbeplanung
16
Celebrity endorsement
14
Celebrity-Werbung
14
Measurement
12
Messung
12
Viral marketing
12
Communication
11
Kommunikation
11
Media usage
11
Product Placement
11
Product placement
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12
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Fay, Brad
2
Keller, Ed
2
Aksehirli, Zeynep
1
Bowman, Douglas
1
Chen, Tsai
1
Dahlén, Micael
1
Ha, Kyoungnam
1
Ketelaar, Paul
1
Ko, Eunhee Emily
1
LaPointe, Pat
1
Lackman, Andrew
1
Lee, Hsiang-ming
1
Li, Jin
1
Michel, Géraldine
1
Pauwels, Koen
1
Precourt, Geoffrey
1
Riet, Jonathan van 't
1
Sabri, Ouidade
1
Song, Reo
1
Strutton, David
1
Thorbjørnsen, Helge
1
Tran, Gina A.
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
The journal of consumer marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Argumenta oeconomica
1
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ECONIS (ZBW)
12
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
3
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
4
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
5
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
6
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
7
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
8
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
9
Word-of-mouth advocacy : a new key to advertising effectiveness
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009710176
Saved in:
10
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
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