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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Spielmann, Nathalie"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
23
Markenführung
13
Brand image
10
Markenimage
10
Cultural identity
7
Kulturelle Identität
7
Online-Marketing
6
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising
5
Beziehungsmarketing
5
National culture
5
Nationalkultur
5
Relationship marketing
5
Werbung
5
China
4
Ethnic group
4
Ethnische Gruppe
4
Großbritannien
4
United Kingdom
4
Website
4
Advertising effects
3
Brand equity
3
Brand strategy
3
Corporate culture
3
Corporate reputation
3
Culture
3
Designation of origin
3
Emotion
3
Firmenimage
3
France
3
Frankreich
3
Globalisierung
3
Globalization
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
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24
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29
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
29
Language
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English
29
Author
All
Bartikowski, Boris
De Angelis, Matteo
Nguyen, Hang T.
Spielmann, Nathalie
Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
15
Gupta, Suraksha
14
Oghazi, Pejvak
14
Melewar, T. C.
13
Richard, Marie-Odile
13
Septianto, Felix
13
Warlop, Luk
13
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Hultman, Magnus
12
Teng, Lefa
12
Filieri, Raffaele
11
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Veloutsou, Cleopatra
11
Verhoef, Peter C.
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Dennis, Charles
10
Geuens, Maggie
10
Kim, Kyung Hoon
10
Pereira, Vijay
10
Schlegelmilch, Bodo B.
10
Seo, Yuri
10
Yang, Zhiyong
10
Chebat, Jean-Charles
9
Donthu, Naveen
9
Gijsbrechts, Els
9
Mattila, Anna S.
9
Merchant, Altaf
9
Rana, Nripendra P.
9
Shukla, Paurav
9
Vrontis, Demetris
9
Adomako, Samuel
8
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of business research : JBR
International journal of wine business research : IJWBR
6
Psychology & marketing
5
International journal of retail & distribution management
2
Journal of advertising research
2
Journal of business ethics : JBE
2
Journal of marketing research : JMR
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Global business and organizational excellence : a review of research & best practices
1
International business review : the official journal of the European International Business Academy
1
International small business journal : ISBJ
1
Italian journal of marketing : ITJM
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of retailing
1
Journal of service research
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Thunderbird international business review
1
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ECONIS (ZBW)
29
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Signaling stewardship and the value of family in a brand heritage Identity : a cross-cultural study of wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 35-45
Persistent link: https://www.econbiz.de/10013533851
Saved in:
5
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
6
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
7
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
8
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
9
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
10
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
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