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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~subject:"Advertising"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand management
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
17
Markenführung
8
Brand image
7
Markenimage
7
Beziehungsmarketing
5
Cultural identity
5
Kulturelle Identität
5
Relationship marketing
5
China
4
Ethnic group
4
Ethnische Gruppe
4
Online-Marketing
4
Website
4
Brand equity
3
Globalisierung
3
Globalization
3
Großbritannien
3
International marketing
3
Internationales Marketing
3
Personality psychology
3
Persönlichkeitspsychologie
3
United Kingdom
3
Virales Marketing
3
Website cultural congruity
3
Brand
2
Brand loyalty
2
Brand strategy
2
Chinese (People)
2
Chinesen
2
Communication
2
Confidence
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Consumer culture positioning
2
Corporate Social Responsibility
2
Corporate reputation
2
Corporate social responsibility
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18
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Article in journal
Handbook
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
20
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English
20
Author
All
Bartikowski, Boris
De Angelis, Matteo
Nguyen, Hang T.
Laroche, Michel
31
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
15
Gupta, Suraksha
14
Oghazi, Pejvak
14
Richard, Marie-Odile
14
Melewar, T. C.
13
Septianto, Felix
13
Warlop, Luk
13
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Hultman, Magnus
12
Sharma, Piyush
12
Teng, Lefa
12
Filieri, Raffaele
11
Kukar-Kinney, Monika
11
Merchant, Altaf
11
Spielmann, Nathalie
11
Veloutsou, Cleopatra
11
Verhoef, Peter C.
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Dennis, Charles
10
Geuens, Maggie
10
Kim, Kyung Hoon
10
Pereira, Vijay
10
Schlegelmilch, Bodo B.
10
Seo, Yuri
10
Yang, Zhiyong
10
Bijmolt, Tammo H. A.
9
Chebat, Jean-Charles
9
Choi, Jeonghye
9
Donthu, Naveen
9
Gijsbrechts, Els
9
Mattila, Anna S.
9
Rana, Nripendra P.
9
Shukla, Paurav
9
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of business research : JBR
Psychology & marketing
4
Journal of marketing research : JMR
2
Asia Pacific journal of marketing and logistics
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
Global business and organizational excellence : a review of research & best practices
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
Thunderbird international business review
1
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ECONIS (ZBW)
20
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
6
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
7
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
8
Market-based drivers of cobranding success
Nguyen, Hang T.
;
Ross, William T.
;
Pancras, Joseph
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 122-138
Persistent link: https://www.econbiz.de/10012271004
Saved in:
9
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
10
The effect of negative message framing on green consumption : an investigation of the role of shame
Amatulli, Cesare
;
De Angelis, Matteo
;
Peluso, Alessandro M.
- In:
Journal of business ethics : JOBE
157
(
2019
)
4
,
pp. 1111-1132
Persistent link: https://www.econbiz.de/10012031270
Saved in:
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