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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Brand
Consumer behaviour
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
2,519
Corporate social responsibility
1,733
Corporate Social Responsibility
1,726
Business ethics
1,593
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1,588
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1,077
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1,008
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947
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913
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831
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772
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770
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756
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750
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597
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488
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488
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475
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460
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445
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Laroche, Michel
30
Ko, Eunju
24
Cleveland, Mark
16
Diamantopoulos, Adamantios
16
Valette-Florence, Pierre
15
Gupta, Suraksha
14
Oghazi, Pejvak
14
Melewar, T. C.
13
Richard, Marie-Odile
13
Septianto, Felix
13
Warlop, Luk
13
Bartikowski, Boris
12
Dwivedi, Yogesh Kumar
12
Foroudi, Pantea
12
Hultman, Magnus
12
Teng, Lefa
12
Filieri, Raffaele
11
Geuens, Maggie
11
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Veloutsou, Cleopatra
11
Verhoef, Peter C.
11
Balaji, M. S.
10
Bigné Alcañiz, J. Enrique
10
Dennis, Charles
10
Kim, Kyung Hoon
10
Pereira, Vijay
10
Schlegelmilch, Bodo B.
10
Seo, Yuri
10
Spielmann, Nathalie
10
Yang, Zhiyong
10
Chebat, Jean-Charles
9
Donthu, Naveen
9
Gijsbrechts, Els
9
Mattila, Anna S.
9
Merchant, Altaf
9
Paul, Justin
9
Rana, Nripendra P.
9
Shukla, Paurav
9
Vrontis, Demetris
9
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
2,089
International journal of production economics
2,029
International journal of production research
1,696
European journal of operational research : EJOR
1,205
International journal of hospitality management
863
International journal of consumer studies
772
Psychology & marketing
735
Transportation research / E : an international journal
715
The journal of brand management : an international journal
667
Management science : journal of the Institute for Operations Research and the Management Sciences
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Small business economics : an entrepreneurship journal
592
Technological forecasting & social change : an international journal
535
Industrial marketing management : the international journal for industrial and high-tech firms
529
Cogent business & management
517
International journal of logistics systems and management
498
The journal of product & brand management
498
Asia Pacific journal of marketing and logistics
468
European journal of marketing : EJM
449
Tourism management : research, policies, practice
437
Omega : the international journal of management science
413
Journal of marketing research : JMR
410
Journal of marketing management : MM
406
International journal of logistics : research and applications
394
Journal of travel and tourism marketing
381
Journal of marketing
372
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
371
Journal of marketing communications
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of retailing
356
International journal of retail & distribution management
352
Journal of fashion marketing and management
348
International journal of entrepreneurship and small business
346
Supply chain management : an international journal
346
Journal of international consumer marketing
336
Journal of the Academy of Marketing Science
330
Marketing letters : a journal of research in marketing
329
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ECONIS (ZBW)
3,508
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
4
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
5
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
6
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
9
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
10
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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