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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~person:"Verhoef, Peter C."
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
6
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6
Beziehungsmarketing
5
Relationship marketing
5
Distribution channel
4
E-commerce
4
Electronic Commerce
4
Vertriebsweg
4
Customer relationship management
3
Direct marketing
3
Direktmarketing
3
Business model
2
Digitalisierung
2
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2
Einzelhandel
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Verhoef, Peter C.
Lindgreen, Adam
28
Chintagunta, Pradeep K.
27
Stremersch, Stefan
24
Allenby, Greg M.
21
Melé Carné, Domènec
20
Srinivasan, Kannan
20
Bradlow, Eric T.
18
Du, Xingqiang
18
Jo, Hoje
18
Sudhir, K.
18
Dekimpe, Marnik G.
17
Freeman, R. Edward
17
Hauser, John R.
17
Muller, Eitan
17
Schweidel, David A.
17
Vitell, Scott J.
17
Boiral, Olivier
15
Caldwell, Cam
14
Roberts, John H.
14
Rust, Roland T.
14
Skiera, Bernd
14
De George, Richard T.
13
Fader, Peter
13
Goldenberg, Jacob
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Kannan, P. K.
13
Kaptein, Muel
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Lehmann, Donald R.
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Bronnenberg, Bart J.
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Gijsbrechts, Els
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Iyengar, Radha
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Kuksov, Dmitri
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Leeflang, Peter
12
Lämsä, Anna-Maija
12
Quaquebeke, Niels van
12
Tucker, Catherine
12
Bijmolt, Tammo H. A.
11
Chen, Yuxin
11
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business ethics : JOBE
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
7
MSI reports : working paper series
5
Journal of business research : JBR
4
Marketing letters : a journal of research in marketing
4
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Journal of interactive marketing
2
Journal of retailing and consumer services
2
European management journal
1
European review of agricultural economics : ERAE
1
Foundations and trends in marketing : FTMKT
1
Harvard business review : HBR
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic customer relationship management : IJECRM
1
International journal of management reviews : IJMR
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
1
Journal of strategic marketing
1
Marketing : journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and economics : QME
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Universia business review : UBR
1
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ECONIS (ZBW)
16
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1
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16
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1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
3
Special issue on marketing perspectives on digital business models
Verhoef, Peter C.
(
ed.
);
Bijmolt, Tammo H. A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012134251
Saved in:
4
No future without the past? : Predicting churn in the face of customer privacy
Holtrop, Niels
;
Wieringa, Jaap E.
;
Gijsenberg, Maarten J.
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 154-172
Persistent link: https://www.econbiz.de/10011671950
Saved in:
5
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
6
Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories
Cleeren, Kathleen
;
Geyskens, Kelly
;
Verhoef, Peter C.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 896-906
Persistent link: https://www.econbiz.de/10011634098
Saved in:
7
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
8
Multichannel customer segmentation : does the after-sales channel matter? ; a replication and extension
De Keyser, Arne
;
Schepers, Jeroen
;
Konuş, Umut
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 453-456
Persistent link: https://www.econbiz.de/10011428974
Saved in:
9
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
10
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
1
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