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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global marketing"
~subject:"Werbewirkung"
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Search: subject_exact:"Advertising"
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Werbewirkung
Advertising
257
Werbung
239
Advertising effects
168
Consumer behaviour
137
Konsumentenverhalten
137
Internet marketing
63
Online-Marketing
63
Brand management
48
Markenführung
48
Brand image
35
Markenimage
35
Brand
21
Markenartikel
21
Social Web
18
Social web
18
Emotion
16
Cultural identity
14
Kulturelle Identität
14
Marketing management
13
Marketingmanagement
13
Psychology of advertising
13
USA
13
United States
13
Werbepsychologie
13
International marketing
11
Internationales Marketing
11
Theorie
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Theory
11
Bibliometrics
9
Bibliometrie
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Vertriebsweg
9
Direct marketing
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Direktmarketing
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Experiment
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Nationalkultur
8
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1
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168
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168
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168
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2
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English
168
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Guitart, Ivan A.
3
Bellman, Steven
2
Bijmolt, Tammo H. A.
2
Bove, Liliana L.
2
Choi, Yung Kyun
2
Clement, Michel
2
Das, Gopal
2
Dass, Mayukh
2
Dekimpe, Marnik G.
2
Desmarais, Fabrice
2
Edeling, Alexander
2
Ford, John B.
2
Gijsenberg, Maarten J.
2
Guzman, Francisco
2
Hervet, Guillaume
2
Hopkins, Christopher D.
2
Hornikx, Jos
2
Huhmann, Bruce A.
2
Jang, Sungha
2
Kim, Alex Jiyoung
2
Laroche, Michel
2
Lei, Jing
2
Merchant, Altaf
2
Monfort, Abel
2
Orazi, Davide C.
2
Richard, Marie-Odile
2
Septianto, Felix
2
Srinivasan, Shuba
2
Taylor, Charles Raymond
2
Thomas, Sunil
2
Um, Nam-hyun
2
Uribe, Rodrigo
2
Zhu, Yi
2
Abou Nabout, Nadia
1
Abu Farha, Allam K.
1
Agarwal, Manoj Kumar
1
Ahn, Sun Joo
1
Akhtar, Pervaiz
1
Al Halbadia, Salem Mohamed
1
Al-Kwifi, Osama Sam
1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of global marketing
International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
126
Journal of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
95
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
Journal of marketing research : JMR
25
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of advertising
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
168
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168
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1
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Chatbot ads with a human touch : a test of anthropomorphism, interactivity, and narrativity
Sun, Yuan
;
Chen, Jin
;
Sundar, S. Shyam
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546083
Saved in:
4
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
5
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
6
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
7
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
8
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
9
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
10
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
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