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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of business research : JBR"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
2,266
Konsumentenverhalten
2,266
Brand management
469
Markenführung
469
Brand image
414
Markenimage
414
Beziehungsmarketing
400
Relationship marketing
400
Brand
273
Markenartikel
268
Social Web
236
Social web
236
Internet marketing
218
Online-Marketing
218
Online retailing
182
Online-Handel
182
Emotion
174
Advertising effects
169
Werbewirkung
169
Customer satisfaction
165
Kundenzufriedenheit
165
Luxury goods
147
Luxusgüter
147
Viral marketing
142
Virales Marketing
142
Einzelhandel
138
Retail trade
138
Personality psychology
131
Dienstleistungsqualität
128
Service quality
128
Advertising
121
Werbung
115
Experiment
104
Theorie
85
Theory
85
E-commerce
80
Electronic Commerce
80
Perception
80
Cognition
79
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131
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Warlop, Luk
4
Bartikowski, Boris
3
Fastoso, Fernando
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Black, Iain
2
Cleveland, Mark
2
Demangeot, Catherine
2
Diamantopoulos, Adamantios
2
Forehand, Mark R.
2
Hollenbeck, Candice R.
2
Japutra, Arnold
2
Jones, Richard
2
Kipnis, Eva
2
Kornum, Niels
2
Laroche, Michel
2
Michel, Géraldine
2
Patrick, Vanessa M.
2
Puntoni, Stefano
2
Scaraboto, Daiane
2
Veloutsou, Cleopatra
2
Abbas Mardani
1
Adkins, Natalie Ross
1
Agnihotri, Arpita
1
Ahmad, Wasim
1
Aiello, Gaetano
1
Al-Abdin, Ahmed
1
Alemany Oliver, Mathieu
1
Altinigne, Nesenur
1
Angle, Justin W.
1
Arif, Farrah
1
Arsena, Ashley
1
Arslanagic-Kalajdzic, Maja
1
Ashworth, Laurence
1
Auruskeviciene, Vilte
1
Avery, Jill
1
Balabanis, George
1
Balaji, M. S.
1
Banker, Sachin
1
Behl, Abhishek
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
The journal of brand management : an international journal
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Young consumers : insight and ideas for responsible marketers
16
International journal of advertising : the review of marketing communications
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing theory and practice
11
Journal of strategic marketing
11
European journal of marketing
10
Journal of behavioral decision making
10
Journal of consumer marketing
10
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ECONIS (ZBW)
131
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1
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
2
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
3
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
4
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
5
Ad eroticism from a psychological distance perspective : investigating its effects in light of consumers' sex, ethical judgments, and moral attentiveness
Theodorakis, Ioannis G.
;
Painesis, Grigorios
- In:
Journal of business research : JBR
142
(
2022
),
pp. 524-539
Persistent link: https://www.econbiz.de/10013168413
Saved in:
6
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
7
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
8
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
9
Inspiration and consumer patience in intertemporal choice : a moderated mediation model of meaning in life and regulatory focus
Guo, Leilei
;
Liang, Jianping
;
Yu, Yu
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556452
Saved in:
10
Person vs. purchase comparison : how material and experiential purchases evoke consumption-related envy in others
Park, Joowon
;
Banker, Sachin
;
Masters, Tamara
;
Yu-Buck, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014331819
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