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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Internet marketing
Lieferkette
SME
Social web
Theorie
Konsumentenverhalten
632
Theory
152
Brand management
138
Markenführung
138
Brand image
114
Markenimage
114
Experiment
96
Brand
93
Markenartikel
93
USA
92
United States
92
Beziehungsmarketing
90
Relationship marketing
90
Advertising effects
81
Personality psychology
81
Persönlichkeitspsychologie
81
Werbewirkung
81
Marketing management
76
Marketingmanagement
76
Decision
72
Entscheidung
72
Advertising
71
Emotion
67
Werbung
66
Online-Marketing
57
Innovation
54
Cognition
52
Kognition
52
Social Web
49
Viral marketing
49
Virales Marketing
49
Market research
47
Marktforschung
47
Preismanagement
43
Pricing strategy
43
Marketing
42
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Undetermined
342
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753
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7
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Article in journal
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760
Collection of articles of several authors
12
Sammelwerk
12
Systematic review
2
Übersichtsarbeit
2
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1
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1
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Warlop, Luk
11
Gijsbrechts, Els
10
Griskevicius, Vladas
9
Wyer, Robert S.
9
Fitzsimons, Gavan J.
8
Dhar, Ravi
7
Eisingerich, Andreas B
7
Schmitt, Bernd
7
Verhoef, Peter C.
7
Ariely, Dan
6
Dekimpe, Marnik G.
6
Goldenberg, Jacob
6
Gorlin, Margarita
6
Krishna, Aradhna
6
Muller, Eitan
6
Park, C. Whan
6
Pauwels, Koen
6
Skiera, Bernd
6
Alba, Joseph W.
5
Bijmolt, Tammo H. A.
5
Clement, Michel
5
Gilovich, Thomas
5
Kumar, Amit
5
Lehmann, Donald R.
5
Libai, Barak
5
Morwitz, Vicki G.
5
Neslin, Scott A.
5
Rothman, Alexander J.
5
Saad, Gad
5
Schwarz, Norbert
5
Simpson, Jeffry A.
5
Walker Reczek, Rebecca
5
Winterich, Karen Page
5
Yoon, Carolyn
5
Bagozzi, Richard P.
4
Barone, Michael J.
4
Berger, Jonah
4
Cole, Catherine A.
4
Dewitte, Siegfried
4
Fiske, Susan T.
4
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
European journal of operational research : EJOR
5,727
Economics letters
5,285
International journal of production research
3,396
International journal of production economics
2,957
Journal of business research : JBR
2,943
Journal of economic theory
2,895
Computers & operations research : and their applications to problems of world concern ; an international journal
2,445
Journal of economic dynamics & control
2,407
Journal of economic behavior & organization : JEBO
2,369
The American economic review
2,333
Journal of retailing and consumer services
2,103
Management science : journal of the Institute for Operations Research and the Management Sciences
1,964
European economic review : EER
1,937
Games and economic behavior
1,890
Economic theory : official journal of the Society for the Advancement of Economic Theory
1,826
Journal of public economics
1,766
Economic modelling
1,758
Applied economics
1,724
Journal of econometrics
1,604
Journal of banking & finance
1,495
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1,491
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1,399
The economic journal : the journal of the Royal Economic Society
1,391
Journal of monetary economics
1,385
International economic review
1,353
Public choice
1,353
Social choice and welfare
1,310
International journal of industrial organization
1,267
American journal of agricultural economics
1,264
Journal of international economics
1,260
Applied economics letters
1,254
Transportation research / E : an international journal
1,220
Journal of mathematical economics
1,142
Journal of macroeconomics
1,125
Technological forecasting & social change : an international journal
1,114
Energy economics
1,086
The Canadian journal of economics
1,065
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1,054
Operations research letters
1,048
Journal of political economy
1,047
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Source
All
ECONIS (ZBW)
760
Showing
1
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10
of
760
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date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
3
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, Kai Arne
;
Keller, Wiebke
;
Gedenk, Karen
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 455-474
Persistent link: https://www.econbiz.de/10014316642
Saved in:
6
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error
Sonnier, Garrett P.
;
Rutz, Oliver J.
;
Ward, Adrian F.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 552-569
Persistent link: https://www.econbiz.de/10014383228
Saved in:
7
How can non-fungible tokens bring value to brands
Colicev, Anatoli
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 30-37
Persistent link: https://www.econbiz.de/10014281891
Saved in:
8
How culture shapes consumer responses to anthropomorphic products
Baskentli, Sara
;
Hadi, Rhonda
;
Lee, Leonard
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 495-512
Persistent link: https://www.econbiz.de/10014383225
Saved in:
9
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
10
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
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