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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of customer behaviour"
~subject:"Konsumentenverhalten"
~type:"article"
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Bellenger, Danny N.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
54
The journal of business & industrial marketing
25
Journal of business research : JBR
12
Journal of business-to-business marketing
8
Journal of personal selling & sales management
4
European journal of marketing : EJM
3
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Journal of the Academy of Marketing Science
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The journal of personal selling & sales management : JPSSM
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The journal of product innovation management : an international publication of the Product Development & Management Association
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The service industries journal
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Total quality management & business excellence
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Advances in electronic marketing
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Asia Pacific business review
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Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
1
Business strategy and the environment
1
Challenges for the trade of Central and Southeast Europe
1
Cogent business & management
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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Finance India : the quarterly journal of Indian Institute of Finance
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International journal of pharmaceutical and healthcare marketing
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International journal of physical distribution and logistics management
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International journal of quality and service sciences
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Italian journal of marketing : ITJM
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Journal of international marketing
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Journal of management information systems : JMIS
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
6
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
3
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
4
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
5
When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 194-204
Persistent link: https://www.econbiz.de/10009376048
Saved in:
6
Brand awareness in business markets : when is it related to firm performance?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 201-212
Persistent link: https://www.econbiz.de/10008664542
Saved in:
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