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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Journal of marketing communications"
~person:"Muehling, Darrel D."
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
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Brand image
2
Brand management
2
Internet marketing
2
Markenführung
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Online-Marketing
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electronic word-of-mouth (eWOM)
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attack advertising
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Muehling, Darrel D.
Pauwels, Koen
5
Um, Nam-Hyun
4
Bellman, Steven
3
Dodoo, Naa Amponsah
3
Kim, Dong Hoo
3
Kim, Soojung
3
Pelsmacker, Patrick de
3
Phua, Joe
3
Varan, Duane
3
Bailey, Ainsworth Anthony
2
Choi, Jungsil
2
Clement, Michel
2
Dalakas, Vassilis
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Dekimpe, Marnik G.
2
Haan, Evert de
2
Jung, A-Reum
2
Kareklas, Ioannis
2
Lee, Joonghwa
2
Mostafa, Mohamed M.
2
Myers, Jun
2
Pentina, Iryna
2
Robinson, Jennifer A.
2
Segijn, Claire M.
2
Sobh, Rana
2
Srivastava, R. K.
2
Torres, Ivonne M.
2
Tsiotsou, Rodoula H.
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Varnali, Kaan
2
Vijayalakshmi, Akshaya
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Wu, Linwan
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Yildirim, Gokhan
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Zúñiga, Miguel Ángel
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Abou Nabout, Nadia
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Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Aksehirli, Zeynep
1
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Alhajsaleh, Nael
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of food products marketing
Journal of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : JPM
2
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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1
The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews
Karabas, Ismail
;
Kareklas, Ioannis
;
Weber, T. J.
; …
- In:
Journal of marketing communications
27
(
2021
)
7
,
pp. 685-715
Persistent link: https://www.econbiz.de/10012653582
Saved in:
2
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
3
The relative influence of advertising-evoked personal and historical nostalgic thoughts on consumers' brand attitudes
Muehling, Darrel D.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 98-113
Persistent link: https://www.econbiz.de/10009723422
Saved in:
4
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 307-324
Persistent link: https://www.econbiz.de/10008695767
Saved in:
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