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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"Social web"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International journal of advertising : the review of marketing communications
39
International journal of internet marketing and advertising : IJIMA
22
Journal of promotion management : innovations in planning and applied research
19
Journal of business research : JBR
14
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
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9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
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Journal of current issues and research in advertising
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Journal of advertising : official publication of the American Academy of Advertising
7
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Springer eBook Collection
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CESifo working papers
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of advertising
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Journal of internet commerce
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Journal of marketing
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Technological forecasting & social change : an international journal
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Young consumers : insight and ideas for responsible marketers
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Corporate communications : an international journal
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European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour
3
Journal of customer behaviour
3
Journal of electronic commerce research : JECR
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The journal of applied business research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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1
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
2
How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna
;
Arora, Nilesh
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
Saved in:
3
Facebook advertising, eWOM and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
4
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
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