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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global marketing"
~subject:"United States"
~subject:"Werbewirkung"
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United States
Werbewirkung
Advertising
87
Werbung
82
Advertising effects
52
Consumer behaviour
35
Konsumentenverhalten
35
Internet marketing
20
Online-Marketing
20
Brand management
15
Markenführung
15
Brand image
13
Markenimage
13
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Psychology of advertising
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Television advertising
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Celebrity-Werbung
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Comparison
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Direct marketing
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Clement, Michel
2
Dekimpe, Marnik G.
2
Desmarais, Fabrice
2
Edeling, Alexander
2
Gijsenberg, Maarten J.
2
Guitart, Ivan A.
2
Hornikx, Jos
2
Srinivasan, Shuba
2
Um, Nam-hyun
2
Zhu, Yi
2
Abou Nabout, Nadia
1
Abu Farha, Allam K.
1
Al Halbadia, Salem Mohamed
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1
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1
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1
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1
Bayer, Emanuel
1
Becker, Jan U.
1
Becker, Jan-Michael
1
Bijmolt, Tammo H. A.
1
Billore, Aditya
1
Bowman, Douglas
1
Boyle, Brett
1
Bruce, Norris I.
1
Bruno, Pascal
1
Burmester, Alexa B.
1
Butt, Irfan
1
Chen, Huan
1
Cheong, Yunjae
1
Chetioui, Youssef
1
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1
Croux, Christophe
1
Czarnecka, Barbara
1
Darmawan, Ida
1
De Maeyer, Peter
1
DelVecchio, Devon
1
Dessart, Laurence
1
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global marketing
International journal of advertising : the review of marketing communications
163
International journal of advertising : the quarterly review of marketing communications
140
Journal of business research : JBR
120
Journal of marketing communications
114
Journal of advertising : official publication of the American Academy of Advertising
113
Journal of advertising research
106
Journal of promotion management : JPM
56
Journal of promotion management : innovations in planning and applied research
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Psychology & marketing
43
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
38
European journal of marketing : EJM
37
Journal of retailing and consumer services
36
Health marketing quarterly
35
Journal of current issues and research in advertising
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of advertising
25
Journal of marketing research : JMR
25
Working paper / National Bureau of Economic Research, Inc.
25
Young consumers : insight and ideas for responsible marketers
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of marketing
24
Marketing letters : a journal of research in marketing
22
International journal of pharmaceutical and healthcare marketing : IJPHM
20
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of marketing research
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
18
Journal of business ethics : JOBE
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
NICPRE / National Institute for Commodity Promotion Research and Evaluation
16
Marketing : ZFP ; journal of research and management
15
European journal of operational research : EJOR
14
International journal of hospitality management
14
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ECONIS (ZBW)
56
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
3
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
4
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
5
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
6
Adverse inclusion of asymmetric advertisers in position auctions
Xu, Zibin
;
Zhu, Yi
;
Dutta, Shantanu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 724-740
Persistent link: https://www.econbiz.de/10014383236
Saved in:
7
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
8
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
9
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
10
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
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