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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international consumer marketing"
~subject:"Experiment"
~subject:"National culture"
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Search: subject_exact:"Markenidentität"
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Experiment
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Brand image
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Lopes, Evandro Luiz
2
Silva, Dirceu da
2
Basfirinci, Cigdem
1
Baxter, Stacey
1
Berger, Jonah
1
Bizarrias, Flávio Santino
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Branchik, Blaine
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Bui Nhat Vuong
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Cilingir, Zuhal
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Costa Hernandez, José Mauro da
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Elahee, Mohammad Niamat
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1
Gill, Tripat
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Godwin, Lynn
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Ha Nam Khanh Giao
1
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Ishii, Kenichi
1
Jin, Byoungho
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Kwon, Junbum
1
Lerman, Dawn B.
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Liu, Min
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Septianto, Felix
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Sohail, M. Sadiq
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international consumer marketing
Journal of business research : JBR
20
Journal of retailing and consumer services
11
The journal of product & brand management
7
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Tourism management : research, policies, practice
5
European journal of marketing : EJM
4
International marketing review
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of global marketing
4
Asia Pacific journal of marketing and logistics
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of international marketing
3
Journal of marketing
3
Marketing intelligence & planning
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of consumer marketing
3
Australasian marketing journal
2
Cross cultural management : an international journal
2
Innovatives Markenmanagement
2
International business review : the official journal of the European International Business Academy
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of hospitality management
2
Journal of Islamic marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of euromarketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel and tourism marketing
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
SFB 649 discussion paper
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ECONIS (ZBW)
17
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
3
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
4
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
5
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
6
The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
7
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
Saved in:
8
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
9
Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq
;
Opoku, Robert A.
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
Saved in:
10
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
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