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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of international consumer marketing"
~subject:"Experiment"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Markenidentität"
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Experiment
Ursprungsregeln
Brand image
140
Markenimage
140
Consumer behaviour
119
Konsumentenverhalten
119
Brand management
111
Markenführung
111
Brand
57
Markenartikel
57
Designation of origin
26
Herkunftsbezeichnung
26
Advertising effects
18
Werbewirkung
18
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15
Social web
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International marketing
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Internationales Marketing
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Werbung
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Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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Rules of origin
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China
9
National culture
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Nationalkultur
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country of origin
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Viral marketing
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Virales Marketing
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purchase intention
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Brand loyalty
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Kulturelle Identität
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18
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Lopes, Evandro Luiz
2
Arora, Amit
1
Arora, Anshu
1
Basfirinci, Cigdem
1
Baxter, Stacey
1
Berger, Jonah
1
Chattopadhyay, Tanmay
1
Cheong, Edith
1
Childs, Michelle L.
1
Cilingir, Zuhal
1
Costa Hernandez, José Mauro da
1
El Gamal, Monica
1
Fitzsimons, Gráinne
1
Ghaddar, Reem
1
Gill, Tripat
1
Godwin, Lynn
1
Hernandez, José Mauro da Costa
1
Jin, Byoungho
1
Kwon, Junbum
1
Lee, Jin Kyun
1
Lee, Wei-Na
1
Lerman, Dawn B.
1
Liu, Min
1
Lowrey, Tina M.
1
Luna, David
1
McIntyre, John R.
1
Mishra, Anubhav
1
Motsi, Terence
1
Nelson, Michelle R.
1
Park, Ji Eun
1
Phau, Ian
1
Rius-Ulldemolins, Joaquim
1
Samarji, Ahmad
1
Samu, Sridhar
1
Sandes, Fabio Shimabukuro
1
Septianto, Felix
1
Shrum, L. J.
1
Silva, Dirceu da
1
Sobolev, Victoria
1
Story, John
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of international consumer marketing
Journal of business research : JBR
21
Journal of retailing and consumer services
12
Asia Pacific journal of marketing and logistics
11
Journal of global marketing
10
International marketing review
9
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The journal of product & brand management
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Psychology & marketing
5
Journal of international marketing
4
Journal of marketing communications
4
Market : review for marketing theory and practice
4
Australasian marketing journal
3
European journal of marketing : EJM
3
International business and economics research journal
3
International journal of hospitality management
3
International marketing and the country of origin effect : the global impact of 'Made in Italy'
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of strategic marketing
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Tourism management : research, policies, practice
3
Cross cultural management : an international journal
2
Innovatives Markenmanagement
2
International business review : the official journal of the European International Business Academy
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of business excellence
2
International journal of commerce and management
2
International journal of management and economics
2
Journal of Islamic marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of marketing
2
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ECONIS (ZBW)
18
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1
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
2
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
3
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
4
Too cute to be bad? : cute brand logo reduces consumer punishment following brand transgressions
Septianto, Felix
;
Kwon, Junbum
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1108-1126
Persistent link: https://www.econbiz.de/10013471066
Saved in:
5
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
6
Examining country of origin effect among Lebanese consumers : a study in the cosmetics industry
Zbib, Imad
;
Ghaddar, Reem
;
Samarji, Ahmad
;
Wahbi, Marwan
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012483610
Saved in:
7
Made in my village : exploring country of origin effects and bi-national products across cohorts in Ukraine
Sobolev, Victoria
;
Nelson, Michelle R.
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012200802
Saved in:
8
National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Motsi, Terence
;
Park, Ji Eun
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
Saved in:
9
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
10
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
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