National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Terence Motsi and Ji Eun Park
| Year of publication: |
2020
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|---|---|
| Authors: | Motsi, Terence ; Park, Ji Eun |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 2, p. 115-127
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| Subject: | Consumer behavior | country of origin | stereotype content model | stereotypes | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Markenimage | Brand image | USA | United States | Herkunftsbezeichnung | Designation of origin | Stereotyp | Stereotype |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2019.1653241 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200803