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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of product & brand management"
~person:"Choi, Woo Jin"
~person:"Katona, Zsolt"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
Consumer behaviour
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Konsumentenverhalten
12
Beziehungsmarketing
5
Internet marketing
5
Online-Marketing
5
Relationship marketing
5
Advertising
4
Marketing management
4
Marketingmanagement
4
Werbung
4
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3
Customer value
3
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Choi, Woo Jin
Katona, Zsolt
Kumar, V.
Gijsbrechts, Els
10
Guzman, Francisco
9
Verhoef, Peter C.
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
8
Grewal, Dhruv
8
Palmatier, Robert W.
8
Neslin, Scott A.
7
Pauwels, Koen
7
Ailawadi, Kusum L.
6
Melnyk, Valentyna
6
Schreier, Martin
6
Walker Reczek, Rebecca
6
Clement, Michel
5
Dahl, Darren W.
5
Haws, Kelly L.
5
Hennig-Thurau, Thorsten
5
Homburg, Christian
5
Keh, Hean Tat
5
MacInnis, Deborah J.
5
Puntoni, Stefano
5
Steenkamp, Jan-Benedict E. M.
5
White, Katherine
5
Dekimpe, Marnik G.
4
Fetscherin, Marc
4
Fuchs, Christoph
4
Grinstein, Amir
4
Haan, Evert de
4
Hamilton, Ryan
4
Houston, Mark B.
4
Ittersum, Koert van
4
Kamakura, Wagner A.
4
Kwak, Hyokjin
4
Lehmann, Donald R.
4
Lowrey, Tina M.
4
Mittal, Vikas
4
Natter, Martin
4
Puzakova, Marina
4
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing
The journal of product & brand management
Journal of marketing research : JMR
7
Journal of the Academy of Marketing Science
7
Journal of business research : JBR
2
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of market research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international trade & commerce
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
12
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1
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12
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1
Will consumers give us another chance to bounce back? : effects of precrisis commitments to social and product responsibility on brand resilience
Kang, Jiyun
;
Faria, Amy A.
;
Lee, Judy
;
Choi, Woo Jin
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 927-941
Persistent link: https://www.econbiz.de/10014315466
Saved in:
2
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
3
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
4
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
5
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
6
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
7
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
8
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
9
Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
10
Can brands move in from the outside? : how moral identity enhances out-group brand attitudes
Choi, Woo Jin
;
Winterich, Karen Page
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009717167
Saved in:
1
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