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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing management : MM"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Market research"
~subject:"SME"
~subject:"Werbung"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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5
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1
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Dineva, Denitsa Petrova
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Garrod, Brian
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Holzmüller, Hartmut H.
1
Hooper, Stephanie
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing management : MM
Lehrbuch
67
International journal of production economics
34
Data science and innovation in supply chain management : how data transforms the value chain
28
Journal of purchasing and supply management
28
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
24
Always learning
21
Journal of business research : JBR
20
International journal of economics and financial issues : IJEFI
19
The international review of retail, distribution and consumer research
19
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
19
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
18
Data science in maritime and city logistics : data-driven solutions for logistics and sustainability
18
International journal of logistics : research and applications
18
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
17
Journal of industrial engineering and management : JIEM
15
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
15
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
14
International journal of advertising : the quarterly review of marketing communications
14
Supply chain management and logistics in emerging markets : selected papers from the 2018 MIT SCALE Latin America Conference
14
Adapting to the future : maritime and city logistics in the context of digitalization and sustainability
13
Designing and communicating experience
13
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
13
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
12
Digitalization in supply chain management and logistics : smart and digital solutions for an industry 4.0 environment : proceedings of the Hamburg International Conference of Logistics (HICL)
12
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
11
Interdisciplinary management research XVI ; 1
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
First International Conference on Resource Efficiency in Interorganizational Networks : ResEff 2013 ; November 13th - 14th, 2013, Georg-August-Universität Göttingen ; Papers
10
Grundwissen der Ökonomik / Betriebswirtschaftslehre
10
Access to Bank Credit and Sme Financing
9
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
9
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
9
Kohlhammer Edition Marketing
9
Marketing letters : a journal of research in marketing
9
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
9
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
8
Changing tides : the new role of resilience and sustainability in logistics and supply chain management : innovative approaches for the shift to a new era
8
Reinventing management strategies : the design for future ; issues in marketing and finance
8
The TQM journal : the international review of organizational improvement
8
UTB / Betriebswirtschaftslehre
8
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ECONIS (ZBW)
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1
Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica
;
Kachour, Maher
;
Khvatova, Tatiana
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
Saved in:
2
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
3
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
4
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
5
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
6
Social influence and green consumption behaviour : a need for greater government involvement
Johnstone, Micael-Lee
;
Hooper, Stephanie
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 827-855
Persistent link: https://www.econbiz.de/10011597218
Saved in:
7
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
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