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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Stremersch, Stefan"
~subject:"Betriebswirtschaftslehre"
~subject:"Marketing management"
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Stremersch, Stefan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of marketing research : JMR
Lehrbuch
ERIM report series research in management
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Journal of marketing
1
MSI reports : working paper series
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
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ECONIS (ZBW)
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Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
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2
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
3
Editorial: Preface to a debate
Lehmann, Donald R.
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 153
Persistent link: https://www.econbiz.de/10009519943
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