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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~person:"De Angelis, Matteo"
~person:"Lehmann, Donald R."
~person:"Nguyen, Hang T."
~person:"Roggeveen, Anne L."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
Lieferkette
SME
Viral marketing
Konsumentenverhalten
16
Einzelhandel
8
Retail trade
8
Beziehungsmarketing
7
Relationship marketing
7
Marketing theory
5
Marketingtheorie
5
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing management
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Marketingmanagement
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Theorie
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Theory
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Virales Marketing
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De Angelis, Matteo
Lehmann, Donald R.
Nguyen, Hang T.
Roggeveen, Anne L.
Grewal, Dhruv
15
Verhoef, Peter C.
15
Gijsbrechts, Els
10
Warlop, Luk
9
Bijmolt, Tammo H. A.
8
Campo, Katia
8
Neslin, Scott A.
8
Pauwels, Koen
8
Dekimpe, Marnik G.
7
Blut, Markus
6
Breugelmans, Els
6
Nordfält, Jens
6
Skiera, Bernd
6
Clement, Michel
5
Lilien, Gary L.
5
Mittal, Vikas
5
Noble, Stephanie M.
5
Patrick, Vanessa M.
5
Ratchford, Brian Thomas
5
Ruyter, Ko de
5
Sattler, Henrik
5
Brady, Michael K.
4
Burton, Scot
4
Deleersnyder, Barbara
4
Emrich, Oliver
4
Evanschitzky, Heiner
4
Gauri, Dinesh Kumar
4
Gedenk, Karen
4
Gielens, Katrijn
4
Hagtvedt, Henrik
4
Konuş, Umut
4
Kukar-Kinney, Monika
4
Lamey, Lien
4
Ma, Yu
4
Monroe, Kent B.
4
Natter, Martin
4
Oppewal, Harmen
4
Palmatier, Robert W.
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of business research : JBR
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Psychology & marketing
6
Journal of marketing
5
Marketing letters : a journal of research in marketing
4
Journal of marketing research
3
Journal of the Academy of Marketing Science
3
MSI reports : working paper series
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
European journal of marketing
1
European journal of marketing : EJM
1
Italian journal of marketing : ITJM
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
The journal of consumer marketing
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ECONIS (ZBW)
17
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1
I might try it : marketing actions to reduce consumer disgust toward insect-based food
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014283367
Saved in:
2
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
3
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
4
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
5
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
6
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
7
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
8
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
9
Enhancing customer engagement through consciousness
Ghrewal, Dhruv
;
Roggeveen, Anne L.
;
Sisodia, Rajendra
; …
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 55-64
Persistent link: https://www.econbiz.de/10011704690
Saved in:
10
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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