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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing"
~person:"Grewal, Dhruv"
~person:"Lehmann, Donald R."
~person:"Nguyen, Hang T."
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand management
Consumer behaviour
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Lieferkette
SME
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Konsumentenverhalten
20
Einzelhandel
19
Retail trade
19
Relationship marketing
13
Beziehungsmarketing
12
Marketing management
6
Marketingmanagement
6
Preismanagement
6
Pricing strategy
6
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Online-Marketing
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Einzelhandelspreis
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Retail price
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Theory
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Grewal, Dhruv
Lehmann, Donald R.
Nguyen, Hang T.
Verhoef, Peter C.
16
Gijsbrechts, Els
10
Skiera, Bernd
10
Neslin, Scott A.
9
Warlop, Luk
9
Bijmolt, Tammo H. A.
8
Campo, Katia
8
Pauwels, Koen
8
Dekimpe, Marnik G.
7
Blut, Markus
6
Breugelmans, Els
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Clement, Michel
5
Lilien, Gary L.
5
Mittal, Vikas
5
Natter, Martin
5
Noble, Stephanie M.
5
Patrick, Vanessa M.
5
Ratchford, Brian Thomas
5
Ruyter, Ko de
5
Sattler, Henrik
5
Abou Nabout, Nadia
4
Brady, Michael K.
4
Burton, Scot
4
Deleersnyder, Barbara
4
Emrich, Oliver
4
Evanschitzky, Heiner
4
Fay, Scott
4
Gauri, Dinesh Kumar
4
Gedenk, Karen
4
Gielens, Katrijn
4
Hagtvedt, Henrik
4
Konuş, Umut
4
Kukar-Kinney, Monika
4
Lamey, Lien
4
Ma, Yu
4
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4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing
Journal of the Academy of Marketing Science
12
Journal of marketing
11
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of business research : JBR
6
Journal of marketing research
6
MSI reports : working paper series
5
Psychology & marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing education : JME
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing research
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
25
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1
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
6
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
7
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
8
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
9
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
10
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
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